Description
SWOT ANALYSIS OF MOLSON COORS
Molson Coors
Parent Company
Molson Coors Brewing
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Brewed with Pure Rocky Mountain Spring Water
This extra dry brew imparts a subtle impression of hops with no USP residual bitterness
STP
Segment
An easy-drinking beer of superior character
Beer for young professionals who like beer as part of dining Target Group experience
Positioning
A fairly standard lager style for the most part. Quite easy to drink, non-offensive
SWOT Analysis
1. Molson Coors has won numerous international brewing awards. 2. Unique packaging that customer could recall 3. Beer Form for light beer lovers 4. Brewed using top-quality ingredients, including proprietary yeast and a touch of roasted caramel malt to establish a distinct, malty, sweet, clean-tasting lager that is golden in color 5. Fully fermented lagers have been produced and marketed as safer Strength for diabetics
1. More variants prevalent in the light beer segment, hence caters to only a small segment Weakness 2. Penetration in the market is low no easy availability
1. Low calorie beer has an increasing demand in metros 2. Spending power amongst the consumer is increasing Opportunity 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors 2. Stricter laws for Drunk-driving cases. Threats 3. Changing preferences of customers
Competition
1.Peroni 2.Castle Lager Competitors 3.Corona
doc_170253015.docx
SWOT ANALYSIS OF MOLSON COORS
Molson Coors
Parent Company
Molson Coors Brewing
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Brewed with Pure Rocky Mountain Spring Water
This extra dry brew imparts a subtle impression of hops with no USP residual bitterness
STP
Segment
An easy-drinking beer of superior character
Beer for young professionals who like beer as part of dining Target Group experience
Positioning
A fairly standard lager style for the most part. Quite easy to drink, non-offensive
SWOT Analysis
1. Molson Coors has won numerous international brewing awards. 2. Unique packaging that customer could recall 3. Beer Form for light beer lovers 4. Brewed using top-quality ingredients, including proprietary yeast and a touch of roasted caramel malt to establish a distinct, malty, sweet, clean-tasting lager that is golden in color 5. Fully fermented lagers have been produced and marketed as safer Strength for diabetics
1. More variants prevalent in the light beer segment, hence caters to only a small segment Weakness 2. Penetration in the market is low no easy availability
1. Low calorie beer has an increasing demand in metros 2. Spending power amongst the consumer is increasing Opportunity 3. Asia- Beer-drinking population increasing dramatically
1. Comparatively low prices of competitors 2. Stricter laws for Drunk-driving cases. Threats 3. Changing preferences of customers
Competition
1.Peroni 2.Castle Lager Competitors 3.Corona
doc_170253015.docx