Description
SWOT ANALYSIS OF MODELO ESPECIAL
Modelo Especial
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Friends, good times and fun.
Modelo Especial is the top five imported beer in the U.S., selling more USP than 30 million cases annually. STP
Segment
Beverages for urban youth
Target Group
Urban upper middle class individuals
The brand is authentic, high-quality and positioned as the finest beer Positioning brewed in Mexico. SWOT Analysis
1. It is a rich, full-flavored pilsner beer with a slightly sweet, wellbalanced taste, light hop character and crisp finish. 2. It is available in various SKU sizes catering to all types of occasions. 3. For the last 10 years Modelo Especial's compounded annual growth rate has achieved a high increase, which ranks highly in the total U.S. beer market 4. Over 30 million cases sold annually Strength 5. Good product quality and brand reputation
1. Limited Marketing presence. The brand isn’t advertised much. Weakness 2. Limited presence in the global market.
1. Modelo Especia is seeking to raise the brand's profile in bars and restaurants by making it more widely available on tap. 2. Increasing brand presence through expansion 3. Advertising of the value of the beer can be done in a much better Opportunity way
1. Stricter laws for drinking. 2. Growing competition from Low-calorie beers. 3. Rising prices of raw materials. 4. The beer industry has been facing a slowdown in the past few Threats years. Competition
1.Corona 2.Heineken Competitors 3.Budweiser
doc_895229681.docx
SWOT ANALYSIS OF MODELO ESPECIAL
Modelo Especial
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Friends, good times and fun.
Modelo Especial is the top five imported beer in the U.S., selling more USP than 30 million cases annually. STP
Segment
Beverages for urban youth
Target Group
Urban upper middle class individuals
The brand is authentic, high-quality and positioned as the finest beer Positioning brewed in Mexico. SWOT Analysis
1. It is a rich, full-flavored pilsner beer with a slightly sweet, wellbalanced taste, light hop character and crisp finish. 2. It is available in various SKU sizes catering to all types of occasions. 3. For the last 10 years Modelo Especial's compounded annual growth rate has achieved a high increase, which ranks highly in the total U.S. beer market 4. Over 30 million cases sold annually Strength 5. Good product quality and brand reputation
1. Limited Marketing presence. The brand isn’t advertised much. Weakness 2. Limited presence in the global market.
1. Modelo Especia is seeking to raise the brand's profile in bars and restaurants by making it more widely available on tap. 2. Increasing brand presence through expansion 3. Advertising of the value of the beer can be done in a much better Opportunity way
1. Stricter laws for drinking. 2. Growing competition from Low-calorie beers. 3. Rising prices of raw materials. 4. The beer industry has been facing a slowdown in the past few Threats years. Competition
1.Corona 2.Heineken Competitors 3.Budweiser
doc_895229681.docx