Description
SWOT ANALYSIS OF MITSUI OSK LINES

Mitsui OSK Lines

Parent Company

Mitsui OSK Lines

Category

Transportation

Sector

Transportation and logistics

Tagline/ Slogan

Ahead with expertise

One of the world’s largest and most varied fleet of vessels, from USP containerships to tramp vessels and specialized carriers

STP

Segment

Business which requires transportation and logistics services

Businesses which require shipping of automobiles, iron ore, coal, wood Target Group chips, crude oil, liquefied natural gas (LNG), and chemicals

Positioning

One of the world's most powerful shipping companies

SWOT Analysis

1. Operate more than 800 vessels, from containerships to tramp vessels and specialized carriers for cargoes 2. Leadership in the transport of automobiles 3. Use of advanced technologies and significant work in R & D Strength 4. Ranks amongst world’s largest shipping companies

1. Business is highly dependent on export of automobiles Weakness 2. Decreasing return on investment is a concern

1. Developing associated businesses 2. Targeting business expansion opportunities in growing markets Opportunity 3. Diversifying operations to reduce risk

1. Slowdown in global economy 2. Volatile currency rates Threats 3. Natural disasters like earthquake, floods

Competition

Competitors

1. Nippon Yusen 2. China Ocean Shipping Company (COSCO)

3. K Line



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