Description
SWOT ANALYSIS OF MITSUBISHI ELECTRIC
Mitsubishi Electric
Parent Company
Mitsubishi Group
Category
Electrical Equipment
Sector
Energy Power and Industrial Equipment
Tagline/ Slogan
Changes for the better
Offers high quality products characterized by commitment to USP innovation and sustainable operations STP
Industrial air conditioning systems, automotive equipment ,factory automation systems, home products, information & communication Segment systems
Industries which require energy & electric systems, electronic devices, automation systems and Information and communication systems. Target Group People who require high quality home appliances
Applying technologies to contribute to society and daily life around Positioning the world as a leading green company SWOT Analysis
1. It has a very strong presence in Asian market especially japan 2. Broad product portfolio 3. High growth rate in recent times fuelled by diversification into various industries and markets 4. Considerable investments in R & D has enabled it to deliver high quality customized products and services to its customers Strength 5. Top supplier of factory automation networks to semiconductor industry. Also a leading factory automation networks supplier to
machinery manufacturing industry 6. Mitsubishi insists firm ethical principles in business dealings
1.Excessive dependency on domestic market of Japan 2.Even though it has taken many initiatives to transform its early Weakness image still it being seen as “old and expensive”
1. Growth opportunities in developing geographies outside Asia especially in factory automation 2. Smart electric appliances and smart energy systems presenting a market for Mitsubishi to diversify into new sectors Opportunity 3. Increase in demand of Elevator/Escalator infrastructure
1. Requires more initiatives to change its brand perception Threats 2. Local competitors in emerging markets Competition
1.Hitachi, Ltd 2.NEC Corporation Competitors 3.Toshiba Corporation
doc_526157419.docx
SWOT ANALYSIS OF MITSUBISHI ELECTRIC
Mitsubishi Electric
Parent Company
Mitsubishi Group
Category
Electrical Equipment
Sector
Energy Power and Industrial Equipment
Tagline/ Slogan
Changes for the better
Offers high quality products characterized by commitment to USP innovation and sustainable operations STP
Industrial air conditioning systems, automotive equipment ,factory automation systems, home products, information & communication Segment systems
Industries which require energy & electric systems, electronic devices, automation systems and Information and communication systems. Target Group People who require high quality home appliances
Applying technologies to contribute to society and daily life around Positioning the world as a leading green company SWOT Analysis
1. It has a very strong presence in Asian market especially japan 2. Broad product portfolio 3. High growth rate in recent times fuelled by diversification into various industries and markets 4. Considerable investments in R & D has enabled it to deliver high quality customized products and services to its customers Strength 5. Top supplier of factory automation networks to semiconductor industry. Also a leading factory automation networks supplier to
machinery manufacturing industry 6. Mitsubishi insists firm ethical principles in business dealings
1.Excessive dependency on domestic market of Japan 2.Even though it has taken many initiatives to transform its early Weakness image still it being seen as “old and expensive”
1. Growth opportunities in developing geographies outside Asia especially in factory automation 2. Smart electric appliances and smart energy systems presenting a market for Mitsubishi to diversify into new sectors Opportunity 3. Increase in demand of Elevator/Escalator infrastructure
1. Requires more initiatives to change its brand perception Threats 2. Local competitors in emerging markets Competition
1.Hitachi, Ltd 2.NEC Corporation Competitors 3.Toshiba Corporation
doc_526157419.docx