Description
SWOT ANALYSIS OF MITSUBISHI CHEMICAL
Mitsubishi Chemical
Parent Company
Mitsubishi Chemical Holdings Corporation
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
-
USP
Chemistry based technology platforms
STP
Segment
Performance products, health care products, and industrial materials
Information technology and electronics, environment and energy, Target Group medical care and food ingredients industry
Positioning
Globally competitive sustainable products
SWOT Analysis
1.Caters to a wide customer base through a huge portfolio of chemical products 2.Risk mitigation through the wide presence in variety of sectors 3.Joint ventures that benefit and support the product portfolio and also stabilize the supply chain through raw materials supply 4. Employs around 27,000+ people in its various business functions Strength 5. The merger with Mistubishi Pharma strengthened the brand further
1.The high concentration on Japanese market increases the risk faced by the company 2. Economic, regulatory and environmental adversities can affect the firm with high impact 3.Culture of Materials-Supplier rather than Solutions-Partner and Weakness satisfied with small products, which cannot dominate their markets
1. Creation of New Business from Technological Breakthroughs helps in improving product portfolio 2.Acquisition of PVC compound plant in US provides the provision for developing in that front 3. Product portfolio could also be enhanced with focus on next Opportunity generation growth businesses
1. Rapidly changing chemical industries trend of Japan 2. Introduction of more stringent laws in the chemical industry front 3. Hazardous nature of products may elevate risks relating to sales and Threats manufacturing
Competition
1. Dow Chemical Company 2.Kuraray Co., Ltd. 3.Mitsui Chemicals, Inc. Competitors 4.Shin-Etsu Chemical Co., Ltd.
doc_808991753.docx
SWOT ANALYSIS OF MITSUBISHI CHEMICAL
Mitsubishi Chemical
Parent Company
Mitsubishi Chemical Holdings Corporation
Category
Diversified chemicals
Sector
Industrial products
Tagline/ Slogan
-
USP
Chemistry based technology platforms
STP
Segment
Performance products, health care products, and industrial materials
Information technology and electronics, environment and energy, Target Group medical care and food ingredients industry
Positioning
Globally competitive sustainable products
SWOT Analysis
1.Caters to a wide customer base through a huge portfolio of chemical products 2.Risk mitigation through the wide presence in variety of sectors 3.Joint ventures that benefit and support the product portfolio and also stabilize the supply chain through raw materials supply 4. Employs around 27,000+ people in its various business functions Strength 5. The merger with Mistubishi Pharma strengthened the brand further
1.The high concentration on Japanese market increases the risk faced by the company 2. Economic, regulatory and environmental adversities can affect the firm with high impact 3.Culture of Materials-Supplier rather than Solutions-Partner and Weakness satisfied with small products, which cannot dominate their markets
1. Creation of New Business from Technological Breakthroughs helps in improving product portfolio 2.Acquisition of PVC compound plant in US provides the provision for developing in that front 3. Product portfolio could also be enhanced with focus on next Opportunity generation growth businesses
1. Rapidly changing chemical industries trend of Japan 2. Introduction of more stringent laws in the chemical industry front 3. Hazardous nature of products may elevate risks relating to sales and Threats manufacturing
Competition
1. Dow Chemical Company 2.Kuraray Co., Ltd. 3.Mitsui Chemicals, Inc. Competitors 4.Shin-Etsu Chemical Co., Ltd.
doc_808991753.docx