Description
SWOT ANALYSIS OF MISC BERHAD
MISC Berhad
Parent Company
Petroliam Nasional Berhad (Petronas)
Category
Transportation
Sector
Transportation and Logistics
Tagline/ Slogan
Driving global growth
USP
Specialist in Energy Transportation
STP
Segment
Business which requires transportation and logistics services
Businesses which requires fully integrated maritime, offshore floating Target Group solutions, heavy engineering and logistics services
Positioning
Leading international shipping line of Malaysia
SWOT Analysis
1. Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT 2. World’s largest single owner/operator of LNG fleet with 29 LNG carriers 3. Third largest owner of Aframax fleet in the world 4. Meticulously equipped and enhanced business processes in accordance to international standards and best practices, and certified Strength ISO 9001:2008
1. Huge financial losses in Liner business 2. Global reach is limited to only few nations when compared with Weakness strong players in the sector
1. Aggressive fleet expansion along with rapid growth in business 2. Strategic alliances and acquisitions to increase global reach and services provided Opportunity 3. Improving expertise of existing workforce
1. Radical change in the operating dynamics of the industry Threats 2. Slowdown in economy
Competition
1. BW Gas AS 2.A.P. Moller-Maersk Competitors 3. China COSCO Holdings Company Limited
doc_967774360.docx
SWOT ANALYSIS OF MISC BERHAD
MISC Berhad
Parent Company
Petroliam Nasional Berhad (Petronas)
Category
Transportation
Sector
Transportation and Logistics
Tagline/ Slogan
Driving global growth
USP
Specialist in Energy Transportation
STP
Segment
Business which requires transportation and logistics services
Businesses which requires fully integrated maritime, offshore floating Target Group solutions, heavy engineering and logistics services
Positioning
Leading international shipping line of Malaysia
SWOT Analysis
1. Modern and well-diversified fleet of more than 160 vessels and a combined tonnage of more than 15,000,000 DWT 2. World’s largest single owner/operator of LNG fleet with 29 LNG carriers 3. Third largest owner of Aframax fleet in the world 4. Meticulously equipped and enhanced business processes in accordance to international standards and best practices, and certified Strength ISO 9001:2008
1. Huge financial losses in Liner business 2. Global reach is limited to only few nations when compared with Weakness strong players in the sector
1. Aggressive fleet expansion along with rapid growth in business 2. Strategic alliances and acquisitions to increase global reach and services provided Opportunity 3. Improving expertise of existing workforce
1. Radical change in the operating dynamics of the industry Threats 2. Slowdown in economy
Competition
1. BW Gas AS 2.A.P. Moller-Maersk Competitors 3. China COSCO Holdings Company Limited
doc_967774360.docx