Description
SWOT ANALYSIS OF MINUTE MAID
Minute Maid
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Feel the Orange feel the pulp
USP
Real fruit extract STP
Segment
Fruit based beverage
Target Group
Youth of Lower, middle income
Positioning
Real fruit extract SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
Weakness
1.Slightly higher price
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Onjus 2.Delmonte Juice Competitors 3.Tropicana
doc_534196333.docx
SWOT ANALYSIS OF MINUTE MAID
Minute Maid
Parent Company
Coca Cola
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Feel the Orange feel the pulp
USP
Real fruit extract STP
Segment
Fruit based beverage
Target Group
Youth of Lower, middle income
Positioning
Real fruit extract SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
Weakness
1.Slightly higher price
1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other drinks competitors Threats 2.Threat from substitutes like fruit juices
Competition
1.Onjus 2.Delmonte Juice Competitors 3.Tropicana
doc_534196333.docx