Description
SWOT ANALYSIS OF MICRON TECHNOLOGY
Micron Technology
Parent Company
Micron Technology, Inc.
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
Capture. Move. Store.
USP
Makes different forms of semiconductor devices used for data storage
STP
Segment
Enterprises which needs semiconductor products.
Target Group
Provides semiconductor products to B2B and B2C market.
Positioning
One of the top sales leader in semiconductor technology
SWOT Analysis
1.Strong Market Position 2. Research and development capabilities 3. Economies of scale made it for cost effective. 4. Good on revenue, more than US $ 8 billion and currently employee Strength strength of 25,900
1. Volatile industry Weakness 2. Competitive segment
1. Growing global semiconductor market 2. Mobile device will propel the growth of data storage devices Opportunity 3. Flash memory has growing market potential
1. Economic slowdown in US and Eurozone Threats 2. Threat from Asian market
Competition
1. Analog Devices 2. Linear Technology Competitors 3.National Semiconductor
doc_230257153.docx
SWOT ANALYSIS OF MICRON TECHNOLOGY
Micron Technology
Parent Company
Micron Technology, Inc.
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
Capture. Move. Store.
USP
Makes different forms of semiconductor devices used for data storage
STP
Segment
Enterprises which needs semiconductor products.
Target Group
Provides semiconductor products to B2B and B2C market.
Positioning
One of the top sales leader in semiconductor technology
SWOT Analysis
1.Strong Market Position 2. Research and development capabilities 3. Economies of scale made it for cost effective. 4. Good on revenue, more than US $ 8 billion and currently employee Strength strength of 25,900
1. Volatile industry Weakness 2. Competitive segment
1. Growing global semiconductor market 2. Mobile device will propel the growth of data storage devices Opportunity 3. Flash memory has growing market potential
1. Economic slowdown in US and Eurozone Threats 2. Threat from Asian market
Competition
1. Analog Devices 2. Linear Technology Competitors 3.National Semiconductor
doc_230257153.docx