Description
SWOT ANALYSIS OF MICHAEL ROBINSON
Michael Robinson
Parent Company
Michael Robinson
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
High quality Fashion Apparel STP
Segment
People looking to wear premium urban wear
Target Group
Urban upper middle class
Positioning
Elite and exclusive clothing line SWOT Analysis
1. Upcoming Brand with different designs 2.Research and Development department to continuously innovate and combat the changing consumer tastes 3. Good clothing portfolio and wide range Strength 4. Strong presence in local markets
1. Building up a brand name is costly Weakness 2.Not available or even known globally
1.Expansion into segments other than clothes 2.Digital retail has gained a large amount of importance and hence leverage this medium Opportunity 3. Tie-ups with fashion houses for increasing visibility
1.Competitors having a much more global presence 2.Price wars with other brands in similar segments Threats 3. Ease of substitution Competition
1. Nike Competitors 2. GAP
doc_645141403.docx
SWOT ANALYSIS OF MICHAEL ROBINSON
Michael Robinson
Parent Company
Michael Robinson
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
High quality Fashion Apparel STP
Segment
People looking to wear premium urban wear
Target Group
Urban upper middle class
Positioning
Elite and exclusive clothing line SWOT Analysis
1. Upcoming Brand with different designs 2.Research and Development department to continuously innovate and combat the changing consumer tastes 3. Good clothing portfolio and wide range Strength 4. Strong presence in local markets
1. Building up a brand name is costly Weakness 2.Not available or even known globally
1.Expansion into segments other than clothes 2.Digital retail has gained a large amount of importance and hence leverage this medium Opportunity 3. Tie-ups with fashion houses for increasing visibility
1.Competitors having a much more global presence 2.Price wars with other brands in similar segments Threats 3. Ease of substitution Competition
1. Nike Competitors 2. GAP
doc_645141403.docx