Description
SWOT ANALYSIS OF METALURGICA GERDAU
Metalurgica Gerdau
Parent Company
Gerdau Group
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
Steel is our product, you are our strength
USP
Brazil's no. 1 long-rolled steel producer
STP
Segment
Steel markets
Target Group
Agriculture, civil construction, industry, automotive
Positioning
A global organization and a benchmark in any business conducted
SWOT Analysis
1. Strong foot hold on the market being core competency in steel 2. Strong product line 3. Market leader in Brazil with a consistent and stable financial position 4. Very high number of employees i.e. 46,000 is a strength Strength 5. One of the biggest global players in the industry
1. Dependence on Brazil and limited global presence 2. Inconsistent growth in operating margins Weakness 3. Debt to equity ratio is very high compared to that of industry’s
1. Emerging technologies should be adopted to increase operational performance Opportunity 2. Strategic alliance with key players in the industry
1. Operational risks 2. Volatile raw material prices Threats 3. Government regulations
Competition
1. ArcelorMittal 2. Nucor corporation Competitors 3. Companhia Siderurgica Nacional
doc_242110600.docx
SWOT ANALYSIS OF METALURGICA GERDAU
Metalurgica Gerdau
Parent Company
Gerdau Group
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
Steel is our product, you are our strength
USP
Brazil's no. 1 long-rolled steel producer
STP
Segment
Steel markets
Target Group
Agriculture, civil construction, industry, automotive
Positioning
A global organization and a benchmark in any business conducted
SWOT Analysis
1. Strong foot hold on the market being core competency in steel 2. Strong product line 3. Market leader in Brazil with a consistent and stable financial position 4. Very high number of employees i.e. 46,000 is a strength Strength 5. One of the biggest global players in the industry
1. Dependence on Brazil and limited global presence 2. Inconsistent growth in operating margins Weakness 3. Debt to equity ratio is very high compared to that of industry’s
1. Emerging technologies should be adopted to increase operational performance Opportunity 2. Strategic alliance with key players in the industry
1. Operational risks 2. Volatile raw material prices Threats 3. Government regulations
Competition
1. ArcelorMittal 2. Nucor corporation Competitors 3. Companhia Siderurgica Nacional
doc_242110600.docx