Description
SWOT ANALYSIS OF MERCK
Merck
Parent Company
Merck
Category
Pharmaceutical & chemical
Sector
Healthcare
Tagline/ Slogan
A Whole new world of possibilities; Be well
The Company operates both its Pharmaceuticals and Chemicals USP businesses in the country.
STP
Pharmaceutical products, vaccines, prescription products, animal health Segment & chemicals
Target Group
Large business owners & operators
A global research-driven pharmaceutical company that discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its Positioning joint ventures
SWOT Analysis
1. A strong brand name in the pharmaceutical industry 2. Huge product portfolio in pharmaceuticals 3. Provides medical help to underprivileged people in the US 4. Excellent R&D and innovations 5. Has its presence across Europe, Africa, Asia, Oceania and Latin America 7. Has a strong workforce of over 40,000 employees Strength 8. Customer loyalty and brand visibility is a strength
1. Problems of fake imitations affects the companies brand image 2. Hasn’t been able to aggressively enter emerging economies in terms Weakness of brand recall, which are huge potential markets
1. Broad-based medical innovation, in technologies and businesses Opportunity across the spectrum of health care
2. Venture into health needs in under-developed and poor countries 4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.
1. Increasing obsolesce of technology Threats 2. Competition from peers
Competition
1. Sun Pharma 2. Dr Reddys Labs 3. Cipla 4. Lupin Competitors 5. Ranbaxy Labs
doc_113760658.docx
SWOT ANALYSIS OF MERCK
Merck
Parent Company
Merck
Category
Pharmaceutical & chemical
Sector
Healthcare
Tagline/ Slogan
A Whole new world of possibilities; Be well
The Company operates both its Pharmaceuticals and Chemicals USP businesses in the country.
STP
Pharmaceutical products, vaccines, prescription products, animal health Segment & chemicals
Target Group
Large business owners & operators
A global research-driven pharmaceutical company that discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its Positioning joint ventures
SWOT Analysis
1. A strong brand name in the pharmaceutical industry 2. Huge product portfolio in pharmaceuticals 3. Provides medical help to underprivileged people in the US 4. Excellent R&D and innovations 5. Has its presence across Europe, Africa, Asia, Oceania and Latin America 7. Has a strong workforce of over 40,000 employees Strength 8. Customer loyalty and brand visibility is a strength
1. Problems of fake imitations affects the companies brand image 2. Hasn’t been able to aggressively enter emerging economies in terms Weakness of brand recall, which are huge potential markets
1. Broad-based medical innovation, in technologies and businesses Opportunity across the spectrum of health care
2. Venture into health needs in under-developed and poor countries 4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.
1. Increasing obsolesce of technology Threats 2. Competition from peers
Competition
1. Sun Pharma 2. Dr Reddys Labs 3. Cipla 4. Lupin Competitors 5. Ranbaxy Labs
doc_113760658.docx