Description
SWOT ANALYSIS OF MERCADONA
Mercadona
Parent Company
Mercadona
Category
Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Your trusted supermarket
USP
Highest quality and food safety STP
Segment
Home makers and working women looking for daily need stores
Target Group
Urban middle and upper middle class households
Positioning
Freshness with quality SWOT Analysis
1.Largest supermarket chain and food distributor in Spain with 1300+ stores and nearly one-fourth market share in food market 2.It has good brand equity as it ranked among the top ten most reputable company in world 3. Strong food delivery channels including online 4.Its products undergo strong quality control checks to ensure freshness and cleanliness Strength 5. The company has a strong workforce of over 70,000 people
1.It has not strong global presence compared to other leading food retail stores 2. The company has limited brand recall outside Spain compared to Weakness some other market leaders
1. Customers prefers good quality food in minimum short time with maximum freshness so lot of growth opportunity for this industry 2. Opportunity to increase sale by launching new products, optimizing Opportunity packaging and streamlining their selections
1.Consumers still are not completely ready for online food shopping due to trust factor Threats 2. Increasing presence on other international brands Competition
1.Plus 2.Spar 3.Dia Competitors 4.Aldi
doc_757417733.docx
SWOT ANALYSIS OF MERCADONA
Mercadona
Parent Company
Mercadona
Category
Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Your trusted supermarket
USP
Highest quality and food safety STP
Segment
Home makers and working women looking for daily need stores
Target Group
Urban middle and upper middle class households
Positioning
Freshness with quality SWOT Analysis
1.Largest supermarket chain and food distributor in Spain with 1300+ stores and nearly one-fourth market share in food market 2.It has good brand equity as it ranked among the top ten most reputable company in world 3. Strong food delivery channels including online 4.Its products undergo strong quality control checks to ensure freshness and cleanliness Strength 5. The company has a strong workforce of over 70,000 people
1.It has not strong global presence compared to other leading food retail stores 2. The company has limited brand recall outside Spain compared to Weakness some other market leaders
1. Customers prefers good quality food in minimum short time with maximum freshness so lot of growth opportunity for this industry 2. Opportunity to increase sale by launching new products, optimizing Opportunity packaging and streamlining their selections
1.Consumers still are not completely ready for online food shopping due to trust factor Threats 2. Increasing presence on other international brands Competition
1.Plus 2.Spar 3.Dia Competitors 4.Aldi
doc_757417733.docx