Description
SWOT ANALYSIS OF MEDCO HEALTH
Medco Health
Parent Company
Express Scripts
Category
Health care
Sector
Managed health care
Tagline/ Slogan
Making medicine smarter
USP
Millions trust express scripts for safety care and convenience
STP
Segment
Prescription drug benefit programs
Health Insurers, Managed care organizations, Insurance carriers, Target Group Government agencies
Positioning
Pharmacy chain company offering cost effective health care services
SWOT Analysis
1. Merger with Express Scripts giving it second largest market capitalization 2. Economies of scale makes it a high operational efficiency company 3. Lower cost of drugs compared to competition 4. Strong brand presence with lot of efforts towards being customer Strength focused
1.Slow financial performance is a concern Weakness 2. Relations with pharmacies and doctors need to be improved
1.Operations outside of US – presence in Europe 2.Possibility of universal health care Opportunity 3.Geographical expansion and better reach to the people in need
1.Government interventions and changing global policies 2. Fluctuating economic conditions can adversely affect operations Threats 3.Price war amongst competitors will erode profits
Competition
Competitors
1.United health Group Inc
2.Well point 3.Aetna Inc
doc_657592325.docx
SWOT ANALYSIS OF MEDCO HEALTH
Medco Health
Parent Company
Express Scripts
Category
Health care
Sector
Managed health care
Tagline/ Slogan
Making medicine smarter
USP
Millions trust express scripts for safety care and convenience
STP
Segment
Prescription drug benefit programs
Health Insurers, Managed care organizations, Insurance carriers, Target Group Government agencies
Positioning
Pharmacy chain company offering cost effective health care services
SWOT Analysis
1. Merger with Express Scripts giving it second largest market capitalization 2. Economies of scale makes it a high operational efficiency company 3. Lower cost of drugs compared to competition 4. Strong brand presence with lot of efforts towards being customer Strength focused
1.Slow financial performance is a concern Weakness 2. Relations with pharmacies and doctors need to be improved
1.Operations outside of US – presence in Europe 2.Possibility of universal health care Opportunity 3.Geographical expansion and better reach to the people in need
1.Government interventions and changing global policies 2. Fluctuating economic conditions can adversely affect operations Threats 3.Price war amongst competitors will erode profits
Competition
Competitors
1.United health Group Inc
2.Well point 3.Aetna Inc
doc_657592325.docx