Description
SWOT ANALYSIS OF MC DOWELLS NO. 1
McDowells No.1
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Mera No.1; No diet no mate
USP
Celebrations in life begin with McDowell STP
Segment
High quality premium Scotch whisky drinkers
Target Group
Youth and middle aged upper middle class
Positioning
Larger than life persona that has built the core identity of the brand SWOT Analysis
1. Strong customer and brand loyalty 2. Legacy and heritage associated with brand 3. Popularity and following among the high income group and its intended use for special occasions Strength 4. Recorded consistent year-on-year growth in volume 5. Among the top 10 spirit brands globally in terms of volume 6. Sponsors many popular lifestyle events and is associated with celebrities as brand ambassadors
1. Intense competition means market share growth is slow Weakness 2. Being a popular brand means it is susceptible to imitation and fake products
Opportunity
1. The global distribution network & the rich experience of operating
since years should help the brand to expand in more countries. 2. Spending power for such products amongst the consumer is increasing 3. Now being exported to 10 countries across the globe, hence has a vast chance of expansion
1. Comparatively low prices of competitors Threats 2. Govt Intervention: High Taxes & Regulations 3. Local blended whisky and their high penetration in the market Competition
1. Jack Daniels 2. Chivas Regal Competitors 3. Johnnie Walker
doc_670031047.docx
SWOT ANALYSIS OF MC DOWELLS NO. 1
McDowells No.1
Parent Company
UB Group
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Mera No.1; No diet no mate
USP
Celebrations in life begin with McDowell STP
Segment
High quality premium Scotch whisky drinkers
Target Group
Youth and middle aged upper middle class
Positioning
Larger than life persona that has built the core identity of the brand SWOT Analysis
1. Strong customer and brand loyalty 2. Legacy and heritage associated with brand 3. Popularity and following among the high income group and its intended use for special occasions Strength 4. Recorded consistent year-on-year growth in volume 5. Among the top 10 spirit brands globally in terms of volume 6. Sponsors many popular lifestyle events and is associated with celebrities as brand ambassadors
1. Intense competition means market share growth is slow Weakness 2. Being a popular brand means it is susceptible to imitation and fake products
Opportunity
1. The global distribution network & the rich experience of operating
since years should help the brand to expand in more countries. 2. Spending power for such products amongst the consumer is increasing 3. Now being exported to 10 countries across the globe, hence has a vast chance of expansion
1. Comparatively low prices of competitors Threats 2. Govt Intervention: High Taxes & Regulations 3. Local blended whisky and their high penetration in the market Competition
1. Jack Daniels 2. Chivas Regal Competitors 3. Johnnie Walker
doc_670031047.docx