Description
SWOT ANALYSIS OF MAXIS
Maxis
Parent Company
Usaha Tegas Group Holdings Bhd
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Simple, Trustworthy, Creative, Brave
USP
A leading communication and the internet technology service provider
STP
Communication products namely, mobile services, residential fixed line Segment services and broadband internet services.
Target Group
Individual and businesses looking for telecom services
Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers and IPositioning Phone services.
SWOT Analysis
1. Increasing Operational Efficiency helping to widen returns 2. Market Position helping the company to implement new strategies 3. Strategic Alliances and Partnerships helping to capture new markets 4. Strong In-house Strategies helping to have consistent growth Strength 5. Has approx 15 million subscribers across the Asia Pacific
1. Small employee base compared to big telecom giants 2. Restricted Coverage Area and Market Share due to limited presence Weakness across the world
1. Increasing Broadband Markets across geographies 2. Alliances and Agreement of Aircel in India Opportunity 3. Growth in Telecommunications Services
1. Competitive Pressure causing pressure on margins 2. Rapid Technology Changes needing capital infusion Threats 3. Global Economic Slowdown impacting growth
Competition
1. Telekom Malaysia 2. Vodafone Competitors 3.Telenor
doc_530779859.docx
SWOT ANALYSIS OF MAXIS
Maxis
Parent Company
Usaha Tegas Group Holdings Bhd
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Simple, Trustworthy, Creative, Brave
USP
A leading communication and the internet technology service provider
STP
Communication products namely, mobile services, residential fixed line Segment services and broadband internet services.
Target Group
Individual and businesses looking for telecom services
Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers and IPositioning Phone services.
SWOT Analysis
1. Increasing Operational Efficiency helping to widen returns 2. Market Position helping the company to implement new strategies 3. Strategic Alliances and Partnerships helping to capture new markets 4. Strong In-house Strategies helping to have consistent growth Strength 5. Has approx 15 million subscribers across the Asia Pacific
1. Small employee base compared to big telecom giants 2. Restricted Coverage Area and Market Share due to limited presence Weakness across the world
1. Increasing Broadband Markets across geographies 2. Alliances and Agreement of Aircel in India Opportunity 3. Growth in Telecommunications Services
1. Competitive Pressure causing pressure on margins 2. Rapid Technology Changes needing capital infusion Threats 3. Global Economic Slowdown impacting growth
Competition
1. Telekom Malaysia 2. Vodafone Competitors 3.Telenor
doc_530779859.docx