Description
SWOT ANALYSIS OF MARVEL TOYS
Marvel Toys
Parent Company
Marvel Entertainment
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Leaders in action figures in the world
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Kids collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name and most popular action heros like Spiderman, Hulk, Avengers etc 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises 4. Brand recall is high and high quality products 5. Good distribution and availability through multi-brand retail toy stores worldwide 6. Good branding and advertising through TVCs, print ads and out door Strength advertising enhances brand image
1.Product portfolio is mostly limited to action figures 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Leverage the successful brand of Marvel 2.Potential to tap into more franchises 3.Reaching out by organizing contests on existing franchises Opportunity 4. Can put holograms or something similar so that imitation is not easy
Threats
1.Video games 2.Cartoon channels
3.Internet 4. Outdoor games 5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_494179438.docx
SWOT ANALYSIS OF MARVEL TOYS
Marvel Toys
Parent Company
Marvel Entertainment
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Leaders in action figures in the world
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Kids collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name and most popular action heros like Spiderman, Hulk, Avengers etc 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises 4. Brand recall is high and high quality products 5. Good distribution and availability through multi-brand retail toy stores worldwide 6. Good branding and advertising through TVCs, print ads and out door Strength advertising enhances brand image
1.Product portfolio is mostly limited to action figures 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Leverage the successful brand of Marvel 2.Potential to tap into more franchises 3.Reaching out by organizing contests on existing franchises Opportunity 4. Can put holograms or something similar so that imitation is not easy
Threats
1.Video games 2.Cartoon channels
3.Internet 4. Outdoor games 5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_494179438.docx