Description
SWOT ANALYSIS OF MARIANNE ALVONI
Marianne Alvoni
Logo
Parent Company
Marianne Alvoni
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Haute Couture/ Reserve your style
USP
Festive wedding and evening gowns STP
Segment
Fashion for women
Target Group
Women looking for clothes to wear at a evening party or wedding
Positioning
Luxury brand which is Unique for wedding SWOT Analysis
1. First Swiss luxury brand 2. Done styling for Swisscom, Sony Ericsson, Première of the James Bond picture Casino Royale, Sipuro, Motorola 3.Very good collection of festive evening gowns for different occasions 4. Very famous amongst women for their wedding gowns. 5. The designer has acclaimed nationwide recognition in the cultural Strength field
1.Presence is lacking in the world Weakness 2. The brand is very local to Switzerland and famous only in
Switzerland
1.New product range and product line can help them to expand their business and diversify their customer base. 2. Rise in popularity in online space and with more logistic offers to cater the world-wide audience. Opportunity 3. Social and online marketing promotion.
1.Competition from the international market and brands. 2. Fake products and imitation affects brand image Threats 3. Threat from other local brands as idea can be easily copied Competition
1.Sui Generis Competitors 2. Demi Lovato
doc_193290532.docx
SWOT ANALYSIS OF MARIANNE ALVONI
Marianne Alvoni
Logo
Parent Company
Marianne Alvoni
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Haute Couture/ Reserve your style
USP
Festive wedding and evening gowns STP
Segment
Fashion for women
Target Group
Women looking for clothes to wear at a evening party or wedding
Positioning
Luxury brand which is Unique for wedding SWOT Analysis
1. First Swiss luxury brand 2. Done styling for Swisscom, Sony Ericsson, Première of the James Bond picture Casino Royale, Sipuro, Motorola 3.Very good collection of festive evening gowns for different occasions 4. Very famous amongst women for their wedding gowns. 5. The designer has acclaimed nationwide recognition in the cultural Strength field
1.Presence is lacking in the world Weakness 2. The brand is very local to Switzerland and famous only in
Switzerland
1.New product range and product line can help them to expand their business and diversify their customer base. 2. Rise in popularity in online space and with more logistic offers to cater the world-wide audience. Opportunity 3. Social and online marketing promotion.
1.Competition from the international market and brands. 2. Fake products and imitation affects brand image Threats 3. Threat from other local brands as idea can be easily copied Competition
1.Sui Generis Competitors 2. Demi Lovato
doc_193290532.docx