Description
SWOT ANALYSIS OF MANKIND PHARMA
Mankind Pharma
Parent Company
Mankind
Category
Personal care and pharma
Sector
FMCG
Tagline/ Slogan
Mankind serving life
One of the fastest growing companies through aggressive product USP launch and promotion strategies
STP
Segment
Medicines, OTC and FMCG products
Target Group
All Indian households especially middle class
Company whose mission is to support a healthy & active lifestyle Positioning through a broad portfolio of Pharma, OTC & FMCG products
SWOT Analysis
1. It is one of the largest pharmaceutical company in India and was ranked No.1 Company of India as per Prescription/Doctor/Month audit of IMS-Health 2. The company's product pipeline ranges from pharma to over-thecounter and FMCG brands, which include Adiction, Gas-O-Fast, Kaloree1, Kustody, PregaNews and Unwanted72 3. A strong distribution network with 62 C&F agents & 6000 Stockists. 4. Their ads are quite strong unlike other contraceptive brands; selling products in unconventional places like paan shops has helped product Strength sales
1. Presence in very niche categories which constitute a very small part of consumer’s regular purchases 2. It is perceived more of a Pharma company and not that strong in Weakness FMCG
1. With growing awareness and modernization, the demand for its products is bound to rise Opportunity 2. Related diversification into growing categories
3. With growth in modern retail, it should look into opportunities of how to cater to this channel
1. Intense and increasing competition amongst other FMCG companies 2. The needs that its brands cater to are not openly discussed in Indian culture which makes promotion and advertising a little difficult Threats 3. Competition from unbranded and local products
Competition
1. Cipla Competitors 2. Lupin
doc_280974586.docx
SWOT ANALYSIS OF MANKIND PHARMA
Mankind Pharma
Parent Company
Mankind
Category
Personal care and pharma
Sector
FMCG
Tagline/ Slogan
Mankind serving life
One of the fastest growing companies through aggressive product USP launch and promotion strategies
STP
Segment
Medicines, OTC and FMCG products
Target Group
All Indian households especially middle class
Company whose mission is to support a healthy & active lifestyle Positioning through a broad portfolio of Pharma, OTC & FMCG products
SWOT Analysis
1. It is one of the largest pharmaceutical company in India and was ranked No.1 Company of India as per Prescription/Doctor/Month audit of IMS-Health 2. The company's product pipeline ranges from pharma to over-thecounter and FMCG brands, which include Adiction, Gas-O-Fast, Kaloree1, Kustody, PregaNews and Unwanted72 3. A strong distribution network with 62 C&F agents & 6000 Stockists. 4. Their ads are quite strong unlike other contraceptive brands; selling products in unconventional places like paan shops has helped product Strength sales
1. Presence in very niche categories which constitute a very small part of consumer’s regular purchases 2. It is perceived more of a Pharma company and not that strong in Weakness FMCG
1. With growing awareness and modernization, the demand for its products is bound to rise Opportunity 2. Related diversification into growing categories
3. With growth in modern retail, it should look into opportunities of how to cater to this channel
1. Intense and increasing competition amongst other FMCG companies 2. The needs that its brands cater to are not openly discussed in Indian culture which makes promotion and advertising a little difficult Threats 3. Competition from unbranded and local products
Competition
1. Cipla Competitors 2. Lupin
doc_280974586.docx