Description
SWOT ANALYSIS OF MANHUNT DEODORANT
Manhunt Deodrant
Parent Company
Vanesa Cosmetics (Raj Aryan)
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
It works use carefully
USP
Instant effect on the opposite sex STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Urban young upper middle class
Positioning
A deodorant which instantly attracts the fairer sex SWOT Analysis
1. Has a strong brand name & presence in India 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers 4. Also provides a grooming range like shaving cream with which it is pushed to increase sales Strength 5. TVCs and print ads boost the brands presence among the youth
1. Only an urban market phenomenon 2. High pricing reduces the target market Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains Opportunity etc.
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Threats Body Shop Competition
1. Axe 2. Zatak 3. Fuel 4. Set Wet 5. Fogg Competitors 6. 18+
doc_345329060.docx
SWOT ANALYSIS OF MANHUNT DEODORANT
Manhunt Deodrant
Parent Company
Vanesa Cosmetics (Raj Aryan)
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
It works use carefully
USP
Instant effect on the opposite sex STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Urban young upper middle class
Positioning
A deodorant which instantly attracts the fairer sex SWOT Analysis
1. Has a strong brand name & presence in India 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers 4. Also provides a grooming range like shaving cream with which it is pushed to increase sales Strength 5. TVCs and print ads boost the brands presence among the youth
1. Only an urban market phenomenon 2. High pricing reduces the target market Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains Opportunity etc.
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Threats Body Shop Competition
1. Axe 2. Zatak 3. Fuel 4. Set Wet 5. Fogg Competitors 6. 18+
doc_345329060.docx