Description
SWOT ANALYSIS OF MALABAR GOLD AND DIAMONDS
Malabar Gold and Diamonds
Parent Company
Malabar Gold diamonds
Category
Jewellery and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Beauty meets Quality; Celebrate the beauty of Life
USP
Services offered to today’s global taste STP
Segment
People who has Upper spending power
Woman who likes hand crafted and Indian heritage ornaments and Target Group for funky style under the brand name Scarlet for kids
Positioning
Champion of contemporary and classic jewellery SWOT Analysis
1.Its one largest jewellery retailer in India and GCC 2. Offers a lifelong Warranty in Ornaments 3. 60 stores pan-India and in the Middle East 4. Solid workforce of 4000 people 5. Association with film and sports celebrities enhances its brand Strength equity and reach
1. Less penetration across India as stores are present primarily in South India 2.Global footprint is less especially UK and US which has high number Weakness of NRIs
1. Expansion Plans in near future by increasing the stores in US, UK Opportunity and South-East Asia 2.Increase presence across India
3. Tie-up with corporates and sponsorship of fashion events
1. Competition is huge from already established brands in this segment 2.Competition is also in overseas market other players Threats 3.Fluctuating global economy means loss of sale Competition
1.Tanishq 2.Tiffany and Co Competitors 3.Gitanjali
doc_803602110.docx
SWOT ANALYSIS OF MALABAR GOLD AND DIAMONDS
Malabar Gold and Diamonds
Parent Company
Malabar Gold diamonds
Category
Jewellery and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Beauty meets Quality; Celebrate the beauty of Life
USP
Services offered to today’s global taste STP
Segment
People who has Upper spending power
Woman who likes hand crafted and Indian heritage ornaments and Target Group for funky style under the brand name Scarlet for kids
Positioning
Champion of contemporary and classic jewellery SWOT Analysis
1.Its one largest jewellery retailer in India and GCC 2. Offers a lifelong Warranty in Ornaments 3. 60 stores pan-India and in the Middle East 4. Solid workforce of 4000 people 5. Association with film and sports celebrities enhances its brand Strength equity and reach
1. Less penetration across India as stores are present primarily in South India 2.Global footprint is less especially UK and US which has high number Weakness of NRIs
1. Expansion Plans in near future by increasing the stores in US, UK Opportunity and South-East Asia 2.Increase presence across India
3. Tie-up with corporates and sponsorship of fashion events
1. Competition is huge from already established brands in this segment 2.Competition is also in overseas market other players Threats 3.Fluctuating global economy means loss of sale Competition
1.Tanishq 2.Tiffany and Co Competitors 3.Gitanjali
doc_803602110.docx