Description
SWOT ANALYSIS OF MAHINDRA XYLO
Mahindra Xylo Parent Company Category Sector Tagline/ Slogan USP Mahindra SUV Automobiles The era of sedans is now over Looks, Technology, Spacious STP Segment Target Group Positioning Middle level SUV Segment Big Family / Transport Operators A MUV which will give luxury and performance of a sedan SWOT Analysis 1.Power of a SUV combined with the luxury of a sedan 2.Good advertising and brand visibility 3.Comparitively a low maintenance MUV 1.Limited market share in growing SUV market 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition
Strength Weakness
Opportunity
Threats
Competitors
1.Innova 2.Tavera
doc_645141388.docx
SWOT ANALYSIS OF MAHINDRA XYLO
Mahindra Xylo Parent Company Category Sector Tagline/ Slogan USP Mahindra SUV Automobiles The era of sedans is now over Looks, Technology, Spacious STP Segment Target Group Positioning Middle level SUV Segment Big Family / Transport Operators A MUV which will give luxury and performance of a sedan SWOT Analysis 1.Power of a SUV combined with the luxury of a sedan 2.Good advertising and brand visibility 3.Comparitively a low maintenance MUV 1.Limited market share in growing SUV market 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport Competition
Strength Weakness
Opportunity
Threats
Competitors
1.Innova 2.Tavera
doc_645141388.docx