Description
SWOT ANALYSIS OF MAHINDRA VERITO
Mahindra Verito Parent Company Category Sector Tagline/ Slogan USP Mahindra Sedan Automobiles Grow up to Verito It is a rebranded and repositioned version of Logan STP Segment Target Group Positioning Executive sedan segment Young Business executives For boys who mature into men SWOT Analysis 1.Low end luxury and performance car 2.Comparitively low maintenance car 3.Good advertising and marketing 1.Logan, repositioned as Verito, which might not go well with the consumer 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Fiesta 2.Linea 3.Vento 4.City 5.Etios
Competitors
doc_307070088.docx
SWOT ANALYSIS OF MAHINDRA VERITO
Mahindra Verito Parent Company Category Sector Tagline/ Slogan USP Mahindra Sedan Automobiles Grow up to Verito It is a rebranded and repositioned version of Logan STP Segment Target Group Positioning Executive sedan segment Young Business executives For boys who mature into men SWOT Analysis 1.Low end luxury and performance car 2.Comparitively low maintenance car 3.Good advertising and marketing 1.Logan, repositioned as Verito, which might not go well with the consumer 1.Increasing purchasing power and growing target base 2.Leverage strong brand name by more advertising 3.Newer innovations 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Fiesta 2.Linea 3.Vento 4.City 5.Etios
Competitors
doc_307070088.docx