Description
SWOT ANALYSIS OF MAERSK
Maersk
Parent Company
A.P. Moller-Maersk
Category
Transportation
Sector
Transportation and Logistics
Tagline/ Slogan
Easy for our customers; efficient for us
The largest container ship operator and supply vessel operator in the USP world
STP
Segment
Business which requires logistics and transportation services
Target Group
Businesses which requires shipping services
Positioning
World’s largest shipping company
SWOT Analysis
1. The largest container ship operator and supply vessel operator in the world 2. Operates in 130 countries and have a workforce of over 100,000 employees 3. Apart from shipping, company engages in energy, transportation, offshore, retail, and manufacturing businesses Strength 4. Strong global brand name and reputation as a top industry player
1. Relatively low visibility in road and air transportation Weakness 2. Fluctuating profit margins is a concern
1. Expand customer base geographically or through new services 2. Strategic alliances and joint ventures Opportunity 3. Available technological innovations
1. Economic slowdown 2. Changes in regulations of various countries Threats 3. Rising cost of business
Competition
1. Mediterranean Shipping Company 2. CMA CGM Competitors 3. China Ocean Shipping Company
doc_115207302.docx
SWOT ANALYSIS OF MAERSK
Maersk
Parent Company
A.P. Moller-Maersk
Category
Transportation
Sector
Transportation and Logistics
Tagline/ Slogan
Easy for our customers; efficient for us
The largest container ship operator and supply vessel operator in the USP world
STP
Segment
Business which requires logistics and transportation services
Target Group
Businesses which requires shipping services
Positioning
World’s largest shipping company
SWOT Analysis
1. The largest container ship operator and supply vessel operator in the world 2. Operates in 130 countries and have a workforce of over 100,000 employees 3. Apart from shipping, company engages in energy, transportation, offshore, retail, and manufacturing businesses Strength 4. Strong global brand name and reputation as a top industry player
1. Relatively low visibility in road and air transportation Weakness 2. Fluctuating profit margins is a concern
1. Expand customer base geographically or through new services 2. Strategic alliances and joint ventures Opportunity 3. Available technological innovations
1. Economic slowdown 2. Changes in regulations of various countries Threats 3. Rising cost of business
Competition
1. Mediterranean Shipping Company 2. CMA CGM Competitors 3. China Ocean Shipping Company
doc_115207302.docx