Description
SWOT ANALYSIS OF MACY
Macy's
Parent Company
Macy's Inc.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
The magic of Macy’s
USP
Mid range department stores STP
Segment
Middle class people buying life style product in US
Target Group
Middle and upper middle class individuals
Positioning
Chain of mid range department stores SWOT Analysis
1. Company operates 800 stores in the United States 2. It has a large portfolio of private brands 3. Diversity of its merchandise 4. Shipment to over 100 countries 5. Popular brand with a good recall and quality service Strength 6. Has a strong workforce of over 160,000
1. Limited global awareness compared to industry leaders Weakness 2. Market share growth is less owing to competition
1. Promoting important environmental causes 2. Macy’s stores now sell reusable cotton tote bags Opportunity 3.Company can focis organic and inorganic growth abroad
1. Litigation issues can cause problems 2.Margins of industry are very less Threats 3. Changing customer preferences and unfavorable govt policies Competition
1. Aeon 2. Lotte Shopping Competitors 3. Kohl's
doc_974618863.docx
SWOT ANALYSIS OF MACY
Macy's
Parent Company
Macy's Inc.
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
The magic of Macy’s
USP
Mid range department stores STP
Segment
Middle class people buying life style product in US
Target Group
Middle and upper middle class individuals
Positioning
Chain of mid range department stores SWOT Analysis
1. Company operates 800 stores in the United States 2. It has a large portfolio of private brands 3. Diversity of its merchandise 4. Shipment to over 100 countries 5. Popular brand with a good recall and quality service Strength 6. Has a strong workforce of over 160,000
1. Limited global awareness compared to industry leaders Weakness 2. Market share growth is less owing to competition
1. Promoting important environmental causes 2. Macy’s stores now sell reusable cotton tote bags Opportunity 3.Company can focis organic and inorganic growth abroad
1. Litigation issues can cause problems 2.Margins of industry are very less Threats 3. Changing customer preferences and unfavorable govt policies Competition
1. Aeon 2. Lotte Shopping Competitors 3. Kohl's
doc_974618863.docx