Description
SWOT ANALYSIS OF MACO TOYS
Maco Toys
Parent Company
Maco Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
War themed toys for children
STP
Segment
Children and kids toys and games
Target Group
Children (6-12 years) with preference for war themed toys
Positioning
Latest war themed toy making company
SWOT Analysis
1. Niche market for war themed toys 2. Innovative packaging like a war comic book 3. Strong brand marketing and visibility as it was available throughout stores in US Strength 4. Was a popular brand will a good product portfolio
1. Limited only to the US and has negligible presence 2. Very limited variety of products as compared to global toy manufacturers Weakness 3. Sole focus on war themed products
1. Expansion in other markets and reviving brand by better products Opportunity 2. Introduction of new products in the war toys category
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
Competitors
1.Hawk Model Company
2.Applause Inc. 3.Louis Marx and Company
doc_564542554.docx
SWOT ANALYSIS OF MACO TOYS
Maco Toys
Parent Company
Maco Company
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
War themed toys for children
STP
Segment
Children and kids toys and games
Target Group
Children (6-12 years) with preference for war themed toys
Positioning
Latest war themed toy making company
SWOT Analysis
1. Niche market for war themed toys 2. Innovative packaging like a war comic book 3. Strong brand marketing and visibility as it was available throughout stores in US Strength 4. Was a popular brand will a good product portfolio
1. Limited only to the US and has negligible presence 2. Very limited variety of products as compared to global toy manufacturers Weakness 3. Sole focus on war themed products
1. Expansion in other markets and reviving brand by better products Opportunity 2. Introduction of new products in the war toys category
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
Competitors
1.Hawk Model Company
2.Applause Inc. 3.Louis Marx and Company
doc_564542554.docx