Description
SWOT ANALYSIS OF M-SEAL
M-Seal
Parent Company
Pidilite Industries Ltd.
Category
Adhesives/Sealants
Sector
Industrial Products
Ghar mein rakhiye hamesha. M-Seal! Tagline/ Slogan Fixes. Joins. Builds. Seals.
USP
Market leader in epoxy sealants in India.
STP
Segment
Customers looking for quick and cheap solutions to their problems.
Target Group
Households, Wholesalers, Offices, Plumbers, construction workers, etc.
Positioning
India’s leading epoxy sealant.
SWOT Analysis
1. Strong brand recall and effective tagline targeting households. 2. Wide international presence in South-East Asia, China, Japan, East Europe and North America. 3. Follows the Pidilite trend of witty and humorous advertising. 4. Product extensions have also been introduced in the market to cater to respective customers. E.g.:- M-Seal Phataphat, M-Seal Wet-Set and M-Seal white Strength 5. Good advertising and brand visibility
1. Brand sale is very seasonal, especially during monsoon and also very occasional, only during leakages or ruptures. 2. Despite a strong brand, it hasn’t really captured global markets Weakness which too can be a huge segment
1. Advertising that depicts new and alternate usage of the brand, especially in households will attract more consumers. 2. Live demonstrations and contest for housewives will be popular and Opportunity help in brand visibility.
1. Construction industry is taking all precautions to prevent building Threats damages and leakages, which may prevent brand sale. 2. Effective drainage mechanisms form municipalities may also prevent
brand sale. 3. Competition is very strong on a regional level and market potential is decreasing.
Competition
1. Araldite 2. Bondtide Competitors 3. Loctite
doc_446558255.docx
SWOT ANALYSIS OF M-SEAL
M-Seal
Parent Company
Pidilite Industries Ltd.
Category
Adhesives/Sealants
Sector
Industrial Products
Ghar mein rakhiye hamesha. M-Seal! Tagline/ Slogan Fixes. Joins. Builds. Seals.
USP
Market leader in epoxy sealants in India.
STP
Segment
Customers looking for quick and cheap solutions to their problems.
Target Group
Households, Wholesalers, Offices, Plumbers, construction workers, etc.
Positioning
India’s leading epoxy sealant.
SWOT Analysis
1. Strong brand recall and effective tagline targeting households. 2. Wide international presence in South-East Asia, China, Japan, East Europe and North America. 3. Follows the Pidilite trend of witty and humorous advertising. 4. Product extensions have also been introduced in the market to cater to respective customers. E.g.:- M-Seal Phataphat, M-Seal Wet-Set and M-Seal white Strength 5. Good advertising and brand visibility
1. Brand sale is very seasonal, especially during monsoon and also very occasional, only during leakages or ruptures. 2. Despite a strong brand, it hasn’t really captured global markets Weakness which too can be a huge segment
1. Advertising that depicts new and alternate usage of the brand, especially in households will attract more consumers. 2. Live demonstrations and contest for housewives will be popular and Opportunity help in brand visibility.
1. Construction industry is taking all precautions to prevent building Threats damages and leakages, which may prevent brand sale. 2. Effective drainage mechanisms form municipalities may also prevent
brand sale. 3. Competition is very strong on a regional level and market potential is decreasing.
Competition
1. Araldite 2. Bondtide Competitors 3. Loctite
doc_446558255.docx