Description
SWOT ANALYSIS OF LOVABLE
Lovable
Parent Company
Lovable Lingerie Limited
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Fashion Lingerie; Pure Luxury; Love color
USP
Fashionable and Comfortable STP
Segment
Women of all age groups
Target Group
Premium and Mid Segment women
Positioning
Comfortably Fashionable SWOT Analysis
1. Pioneer in Lingerie Industry in India 2. Mid- Segment Market Leader in South Asia 3. Constant Design Updating and Manufacturing Skills Improvement in its plants 4. Good brand visibility and advertising through print ad and TVC campaigns 5. Available through 1200 outlets and another brand “Daisy Dee” 550 Strength retail outlets
1. Sustained investments in building Brand Image Weakness 2. Limited global presence as compared to leading global brands
1.Expand in Emerging markets and European & American amrkets 2.Expanding product portfolio 3. Expand the Service Line and provide for more innovative Services Opportunity 4. To get into organized retail and improve profit margins in countries
like India
1.From new entrants which may offer innovative i.e. more personalized solutions to problems Threats 2.Intense competition from existing players Competition
1.Enamor 2.Triumph Competitors 3.Victorias Secret
doc_923568488.docx
SWOT ANALYSIS OF LOVABLE
Lovable
Parent Company
Lovable Lingerie Limited
Category
Footwear and Apparel
Sector
Lifestyle and Retail
Tagline/ Slogan
Fashion Lingerie; Pure Luxury; Love color
USP
Fashionable and Comfortable STP
Segment
Women of all age groups
Target Group
Premium and Mid Segment women
Positioning
Comfortably Fashionable SWOT Analysis
1. Pioneer in Lingerie Industry in India 2. Mid- Segment Market Leader in South Asia 3. Constant Design Updating and Manufacturing Skills Improvement in its plants 4. Good brand visibility and advertising through print ad and TVC campaigns 5. Available through 1200 outlets and another brand “Daisy Dee” 550 Strength retail outlets
1. Sustained investments in building Brand Image Weakness 2. Limited global presence as compared to leading global brands
1.Expand in Emerging markets and European & American amrkets 2.Expanding product portfolio 3. Expand the Service Line and provide for more innovative Services Opportunity 4. To get into organized retail and improve profit margins in countries
like India
1.From new entrants which may offer innovative i.e. more personalized solutions to problems Threats 2.Intense competition from existing players Competition
1.Enamor 2.Triumph Competitors 3.Victorias Secret
doc_923568488.docx