Description
SWOT ANALYSIS OF LOUIS VUITTON
Louis Vuitton
Parent company
Moët Hennessy; Louis Vuitton
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Louis Vuitton
Usp
The brand is known for its stylish elegant luxurious bags STP
Rich working women having a taste for clean cuts n designs in bags Segment and apparels.
Target group
Premium segment urban men and women
Positioning
Elegant and modern apparels and accessories SWOT analysis
1. The brand is one of the oldest fashion houses with more than 150 years of history 2.The brand is easily recognizable because of its logo and monogram canvas on most of its products 3. The brand has its presence in most of the large shopping hubs of the world 4.The brand is available exclusively in its own stores. 5.The brand also makes custom Tailored products for its few elite customers 6. The brand has a clientele including international celebrities Strength 7. Extremely high brand recall and global presence
Weakness
1.The brand is available only in its exclusive stores making it difficult for people all around the world
2. Fake imitations affects brand and sales
1.The company needs to adopt the current fashion trends to stay in business Opportunity 2. The company can offer once in a year discounts for its customers.
1. The brand is counterfeited all around the world Threats 2. Economic crisis can hurt the brand sales in a negative way. Competition
1 Prada 2. Gucci Competitors 3. Jean Paul Gaultier
doc_580195815.docx
SWOT ANALYSIS OF LOUIS VUITTON
Louis Vuitton
Parent company
Moët Hennessy; Louis Vuitton
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Louis Vuitton
Usp
The brand is known for its stylish elegant luxurious bags STP
Rich working women having a taste for clean cuts n designs in bags Segment and apparels.
Target group
Premium segment urban men and women
Positioning
Elegant and modern apparels and accessories SWOT analysis
1. The brand is one of the oldest fashion houses with more than 150 years of history 2.The brand is easily recognizable because of its logo and monogram canvas on most of its products 3. The brand has its presence in most of the large shopping hubs of the world 4.The brand is available exclusively in its own stores. 5.The brand also makes custom Tailored products for its few elite customers 6. The brand has a clientele including international celebrities Strength 7. Extremely high brand recall and global presence
Weakness
1.The brand is available only in its exclusive stores making it difficult for people all around the world
2. Fake imitations affects brand and sales
1.The company needs to adopt the current fashion trends to stay in business Opportunity 2. The company can offer once in a year discounts for its customers.
1. The brand is counterfeited all around the world Threats 2. Economic crisis can hurt the brand sales in a negative way. Competition
1 Prada 2. Gucci Competitors 3. Jean Paul Gaultier
doc_580195815.docx