Description
SWOT ANALYSIS OF LOUIS PHILIPPE
Louis Philippe
Parent company
Madura Fashion & Lifestyle (Aditya Birla group)
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
The upper crest
Symbolizes elegance, class, status, and a lifestyle that is distinctly Usp majestic and opulent STP
Segment
Men who prefer luxury formal wear
Target group
Urban men upper class and upper middle class
Positioning
For the style-conscious contemporary male. SWOT Analysis
1. Synonymous with premium, international men’s fashion 2. Louis Philippe is a brand leader in formal and quasi-formal wear. 3. Louis Philippe garments are available at 100 stores, and at the exclusive LP stores 4. Designs are inspired by the latest global trends Strength 5. Good advertising and brand visibility
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
Opportunity
1. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs
2. Global expansion would offer more opportunities
1. New brands coming in pose major threat due to competitive pricing. 2. Similar patterns and verity available at lesser price from other brands give the customers other options thus making the Threats switching cost very less Competition
1.Raymond 2.Reid and Taylor Competitors 3.Belmonte
doc_685962272.docx
SWOT ANALYSIS OF LOUIS PHILIPPE
Louis Philippe
Parent company
Madura Fashion & Lifestyle (Aditya Birla group)
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
The upper crest
Symbolizes elegance, class, status, and a lifestyle that is distinctly Usp majestic and opulent STP
Segment
Men who prefer luxury formal wear
Target group
Urban men upper class and upper middle class
Positioning
For the style-conscious contemporary male. SWOT Analysis
1. Synonymous with premium, international men’s fashion 2. Louis Philippe is a brand leader in formal and quasi-formal wear. 3. Louis Philippe garments are available at 100 stores, and at the exclusive LP stores 4. Designs are inspired by the latest global trends Strength 5. Good advertising and brand visibility
1. Global penetration is limited as compared to a few other international brands 2. Presence of Indian and international brands offers more offering to Weakness customers therefore high brand switching
Opportunity
1. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs
2. Global expansion would offer more opportunities
1. New brands coming in pose major threat due to competitive pricing. 2. Similar patterns and verity available at lesser price from other brands give the customers other options thus making the Threats switching cost very less Competition
1.Raymond 2.Reid and Taylor Competitors 3.Belmonte
doc_685962272.docx