Description
SWOT ANALYSIS OF LOTUS
Lotus
Parent Company
Proton
Category
Sports Cars
Sector
Automobile
Tagline/ Slogan
Innovative. Featherweight. Eye-catching.
USP
Lotus has been one of Britain’s most iconic cars STP
Segment
True driving enthusiasts rather than the rich & affluent
Target Group
The young nouveau rich driving enthusiasts
Positioning
For the true driving enthusiasts SWOT Analysis
1. Handling Characteristics 2. Lotus Engineering has facilities in the UK, US, Malaysia and China. 3. Light weight design, which gives a good power to weight ratio at comparatively low power 4. Hand built, thus assuring very high precision & care in manufacturing 5. Strong presence in motor sport and Formula One Strength 6. Marketing to apparel merchandising to increase brand reputation
1. Dependence on other manufacturers to design engines and accessories Weakness 2. Brand presence and penetration is restricted to a few countries
1. Its F1 team has done well recently; they can use to improve their Opportunity brand image 2.It can relocating or add a production facility in Asia where the cost
of production can be brought down drastically, thus increasing the margins 3.It can look to enter & building its brand in the emerging markets like India
1. In case it gets in cash flow trouble it may not be able to revive itself 2.Its market share can be taken by the European manufacturers 3. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure 4. Macro-economic factors that are against consumption of luxury Threats goods Competition
1. Porche 2. Ferrari 3. Cadillac 4. BMW Competitors 5. Mercedes Benz
doc_372734163.docx
SWOT ANALYSIS OF LOTUS
Lotus
Parent Company
Proton
Category
Sports Cars
Sector
Automobile
Tagline/ Slogan
Innovative. Featherweight. Eye-catching.
USP
Lotus has been one of Britain’s most iconic cars STP
Segment
True driving enthusiasts rather than the rich & affluent
Target Group
The young nouveau rich driving enthusiasts
Positioning
For the true driving enthusiasts SWOT Analysis
1. Handling Characteristics 2. Lotus Engineering has facilities in the UK, US, Malaysia and China. 3. Light weight design, which gives a good power to weight ratio at comparatively low power 4. Hand built, thus assuring very high precision & care in manufacturing 5. Strong presence in motor sport and Formula One Strength 6. Marketing to apparel merchandising to increase brand reputation
1. Dependence on other manufacturers to design engines and accessories Weakness 2. Brand presence and penetration is restricted to a few countries
1. Its F1 team has done well recently; they can use to improve their Opportunity brand image 2.It can relocating or add a production facility in Asia where the cost
of production can be brought down drastically, thus increasing the margins 3.It can look to enter & building its brand in the emerging markets like India
1. In case it gets in cash flow trouble it may not be able to revive itself 2.Its market share can be taken by the European manufacturers 3. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure 4. Macro-economic factors that are against consumption of luxury Threats goods Competition
1. Porche 2. Ferrari 3. Cadillac 4. BMW Competitors 5. Mercedes Benz
doc_372734163.docx