Description
SWOT ANALYSIS OF LOTUS CHOCOLATE COMPANY
Lotus Chocolate Company
Parent Company
Lotus Chocolate Company Ltd
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
In the business of pure joy
USP
Smooth and creamy chocolate Product Portfolio
1.Chuckles 2.Superr Carr 3.Kajoos 4.Milky Punch 5.High 5 Brands 6.Gobble STP
Segment
People loving chocolates
Target Group
People in upper middle class and higher classes
Positioning
Premium chocolate SWOT Analysis
1.Deals in industrial as well as consumer products 2.Smooth and creamy chocolate 3.Excellent qualityof the chocolates Strength 4. Good availability in parts of India
1.Presence only in south and western India 2.Lot of foreign players like Lindt entering the marketmeans Weakness limited market share
1.Increase its presence in other parts of India 2.Increase its exports by leveraging on its quality 3.Concerntrate on branding and advertising Opportunity 4.Introduce dark chocolate
1.Competition from existing domestic players Threats 2.Increase of unorganised sector in the chocolate business Competition
1.Cadbury 2.Amul 3.Nestle Competitors 4.Parle
doc_659847353.docx
SWOT ANALYSIS OF LOTUS CHOCOLATE COMPANY
Lotus Chocolate Company
Parent Company
Lotus Chocolate Company Ltd
Category
Food Processing
Sector
Foods and Beverages
Tagline/ Slogan
In the business of pure joy
USP
Smooth and creamy chocolate Product Portfolio
1.Chuckles 2.Superr Carr 3.Kajoos 4.Milky Punch 5.High 5 Brands 6.Gobble STP
Segment
People loving chocolates
Target Group
People in upper middle class and higher classes
Positioning
Premium chocolate SWOT Analysis
1.Deals in industrial as well as consumer products 2.Smooth and creamy chocolate 3.Excellent qualityof the chocolates Strength 4. Good availability in parts of India
1.Presence only in south and western India 2.Lot of foreign players like Lindt entering the marketmeans Weakness limited market share
1.Increase its presence in other parts of India 2.Increase its exports by leveraging on its quality 3.Concerntrate on branding and advertising Opportunity 4.Introduce dark chocolate
1.Competition from existing domestic players Threats 2.Increase of unorganised sector in the chocolate business Competition
1.Cadbury 2.Amul 3.Nestle Competitors 4.Parle
doc_659847353.docx