Description
SWOT ANALYSIS OF LOTTO SPORTS
Lotto Sport
Parent Company
Lotto Sport Italia
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Italian sport design
A brand with a passion for active sports, leadership in authentic sports of tennis and soccer and a rich sports inspired lifestyle collection USP incorporating the best of Italian designing. STP
All men, women and growing kids who have passion for sportswear and consumers who are fashion conscious with a semi-high purchasing Segment power.
Target Group
All young sports enthusiasts and Life style consumers
An aspiring brand for all sportsmen, and an active collection of lifestyle Positioning for all people. SWOT Analysis
1. The brand has over 110 stores all over the world, and employs over 500 employees all over the world. 2. The brand’s strength lies in continuous innovation; product design and Italian touch to clothing. 3. Their latest innovation “Twist and go” technology is a rotating stud for footballing players which has been tested to reduce injuries and improve performance. 4. The brand has sponsored very successful players from tennis and football and has been the sponsor of many International football Teams. Strength 5. The brand has a very different strategy off supplying their products
to dealers rather than opening specialty stores in developing countries has been a cost reduction strategy. 6. The first ever football shoes without laces were produced by lotto, which was a revelation.
1. The brand has no online shopping option in many countries, which is a major weakness in today’s fashion world. 2.The brand has poor advertising countries and brand visibility in countries like china, Korea where consumers are unable to connect Weakness with the product.
1.The brand can expand its divisions into the online retailing arena. 2. The brand has to create awareness about the brand in South-east Opportunity Asian countries with better advertising.
1.Existing and strong competition from brands like Nike, Adidas can significantly eat up their market share. 2.Brand switching cost is very low so the brand has to be regularly Threats updated in their designs and keep their customers intact. Competition
1. Nike 2. Adidas 3. Puma Competitors 4. FILA
doc_323437592.docx
SWOT ANALYSIS OF LOTTO SPORTS
Lotto Sport
Parent Company
Lotto Sport Italia
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Italian sport design
A brand with a passion for active sports, leadership in authentic sports of tennis and soccer and a rich sports inspired lifestyle collection USP incorporating the best of Italian designing. STP
All men, women and growing kids who have passion for sportswear and consumers who are fashion conscious with a semi-high purchasing Segment power.
Target Group
All young sports enthusiasts and Life style consumers
An aspiring brand for all sportsmen, and an active collection of lifestyle Positioning for all people. SWOT Analysis
1. The brand has over 110 stores all over the world, and employs over 500 employees all over the world. 2. The brand’s strength lies in continuous innovation; product design and Italian touch to clothing. 3. Their latest innovation “Twist and go” technology is a rotating stud for footballing players which has been tested to reduce injuries and improve performance. 4. The brand has sponsored very successful players from tennis and football and has been the sponsor of many International football Teams. Strength 5. The brand has a very different strategy off supplying their products
to dealers rather than opening specialty stores in developing countries has been a cost reduction strategy. 6. The first ever football shoes without laces were produced by lotto, which was a revelation.
1. The brand has no online shopping option in many countries, which is a major weakness in today’s fashion world. 2.The brand has poor advertising countries and brand visibility in countries like china, Korea where consumers are unable to connect Weakness with the product.
1.The brand can expand its divisions into the online retailing arena. 2. The brand has to create awareness about the brand in South-east Opportunity Asian countries with better advertising.
1.Existing and strong competition from brands like Nike, Adidas can significantly eat up their market share. 2.Brand switching cost is very low so the brand has to be regularly Threats updated in their designs and keep their customers intact. Competition
1. Nike 2. Adidas 3. Puma Competitors 4. FILA
doc_323437592.docx