Description
SWOT ANALYSIS OF LOTTE SHOPPING
Lotte Shopping
Parent Company
Lotte Department Store
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
We stand for challenges and innovation
USP
Global company of corporate excellence STP
Segment
Grocery and daily needs retail stores
Target Group
Middle and upper middle class households
Positioning
Retail stores having all the basic groceries and daily needs products SWOT Analysis
1. 10000+ employees 2. Subsidiaries are LotteCard, Lotte.com, LotteMidopa, LotteBoulangerie, LotteHomeShopping 3. Number of locations are 35+ 4. High growth rate and sustained financial performance 5. It will buy controlling stake in local electronics retailer to enhance brand 6. The retailer, one of Asia's largest with a presence from Russia and Strength China to Vietnam and Indonesia
1.Competition from domestic players is very high which means market share is limited Weakness 2. Lacks global presence as compared to market leaders
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.FDI policies of various country 2.High area and capital requirement Threats 3. Expansion of competitors is a concern Competition
1. Sear's Holdings 2. TJX Cos Competitors 3. Falabella
doc_493622719.docx
SWOT ANALYSIS OF LOTTE SHOPPING
Lotte Shopping
Parent Company
Lotte Department Store
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
We stand for challenges and innovation
USP
Global company of corporate excellence STP
Segment
Grocery and daily needs retail stores
Target Group
Middle and upper middle class households
Positioning
Retail stores having all the basic groceries and daily needs products SWOT Analysis
1. 10000+ employees 2. Subsidiaries are LotteCard, Lotte.com, LotteMidopa, LotteBoulangerie, LotteHomeShopping 3. Number of locations are 35+ 4. High growth rate and sustained financial performance 5. It will buy controlling stake in local electronics retailer to enhance brand 6. The retailer, one of Asia's largest with a presence from Russia and Strength China to Vietnam and Indonesia
1.Competition from domestic players is very high which means market share is limited Weakness 2. Lacks global presence as compared to market leaders
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.FDI policies of various country 2.High area and capital requirement Threats 3. Expansion of competitors is a concern Competition
1. Sear's Holdings 2. TJX Cos Competitors 3. Falabella
doc_493622719.docx