Description
SWOT ANALYSIS OF L'OREAL PARIS
L'Oréal Paris
Parent Company
L'Oréal
Category
Personal Care brands- Cosmetics
Sector
FMCG
Tagline/ Slogan
Because you’re worth it
Best caters to the demands of women of different cultures through USP constant research and innovation
STP
Segment
Women of upper middle class
The affluent women 27+, the aging and also the masses of the Target Group developed countries
Positioning
High end brand in consumer division ,affordable luxury
SWOT Analysis
1. Continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers. 2. Leader in the growing cosmetics industry despite the competition in the market. 3. High-end advertising which adapts to the culture of target audience 4. Has over 60,000 employees globally 5. Apart from hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patentholder in the United States 6. L’Oréal has operations in over 130 countries and over 4o Strength manufacturing plants
1. Decentralized organizational structure. Due to the many subdivisions of the Company, there is also the difficulty in the control of L’Oreal Weakness 2. Stiff competition from other leading cosmetic established brands
1. Growing market that ranges from the affluent, the aging and also the masses of the developed countries 2. Greater market share because of the numerous patents registered Opportunity by the Company.
1. Growing competition within the field of cosmetic brands 2. Economic downturn that is quite evident in other countries 3. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip Threats buying L’Oreal products.
Competition (main)
1. Revlon 2.Chambor Competitors 3. Lakme
doc_704896313.docx
SWOT ANALYSIS OF L'OREAL PARIS
L'Oréal Paris
Parent Company
L'Oréal
Category
Personal Care brands- Cosmetics
Sector
FMCG
Tagline/ Slogan
Because you’re worth it
Best caters to the demands of women of different cultures through USP constant research and innovation
STP
Segment
Women of upper middle class
The affluent women 27+, the aging and also the masses of the Target Group developed countries
Positioning
High end brand in consumer division ,affordable luxury
SWOT Analysis
1. Continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers the best to their consumers. 2. Leader in the growing cosmetics industry despite the competition in the market. 3. High-end advertising which adapts to the culture of target audience 4. Has over 60,000 employees globally 5. Apart from hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patentholder in the United States 6. L’Oréal has operations in over 130 countries and over 4o Strength manufacturing plants
1. Decentralized organizational structure. Due to the many subdivisions of the Company, there is also the difficulty in the control of L’Oreal Weakness 2. Stiff competition from other leading cosmetic established brands
1. Growing market that ranges from the affluent, the aging and also the masses of the developed countries 2. Greater market share because of the numerous patents registered Opportunity by the Company.
1. Growing competition within the field of cosmetic brands 2. Economic downturn that is quite evident in other countries 3. L’Oreal Group may be producing the best of its line, people may find that their products are not of their basic needs and would skip Threats buying L’Oreal products.
Competition (main)
1. Revlon 2.Chambor Competitors 3. Lakme
doc_704896313.docx