SWOT ANALYSIS OF LOOP MOBILE

Description
SWOT ANALYSIS OF LOOP MOBILE

Loop Mobile (BPL Mobile)

Parent Company

BPL Group

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Get in the Loop

USP

Has the latest NGIP (Next Generation Internet Protocol) and EDGE (Enhanced Data rates for GSM Evolution) technology

STP

Segment

Mass (lower middle and middle)

Target Group

Mostly Students; working individuals

Positioning

Freshness, vibrancy, energy, excitement and a cool quotient.

SWOT Analysis

Strength

1.Leading Market Position in Mumbai 2.Pioneer in Providing VAS 3.Good service centres

Weakness

1.Inovlvement in 2G spectrum scam 2.Has a major presence only in Mumbai 3.Low brand visibility and low brand loyalty

Opportunity

1.Fast expanding cellular market 2.Latest and low cost technology 3.Untapped rural market 4.Value added services

Threats

1.Competitors low price offering 2. Saturation point in Basic telephony service 3.Mobile Number Portability

Competition

Competitors

Idea

Vodafone Reliance Airtel Tata Docomo MTNL BSNL Uninor Tata Indicom Virgin



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