Description
SWOT ANALYSIS OF LONDON UNDERGROUND TUBE
London Underground Tube
Parent Company
London Underground Ltd.
Category
Railroads
Sector
Transportation & Logistics
Tagline/ Slogan
It’s quicker by tube
USP
It is the first underground railway
STP
Segment
Commuters, Medium-Long distance passengers
Target Group
Passenger transportation
Positioning
Transport for London
SWOT Analysis
1. It serves around 270 stations 2. It is the second largest metro system in the world in terms of route miles, after the Shanghai Metro 3. It is the third busiest metro system in Europe, after Moscow and Paris 4. It has a daily ridership of over 3 million approximately 5. One of the largest metro networks in the world with over 400km of Strength tracks
1.Over reliance on business services Weakness 2.Poor physical environment in some areas
1.It’s a major tourism destination 2.Employment opportunities Opportunity 3.Renowned internationally
1.Migration 2.Informal economies e.g. in tourist related activities etc. Threats 3. Better other modes of transportation
Competition
1. Arriva plc 2. First Group plc Competitors 3. The Go-Ahead Group plc
doc_146918492.docx
SWOT ANALYSIS OF LONDON UNDERGROUND TUBE
London Underground Tube
Parent Company
London Underground Ltd.
Category
Railroads
Sector
Transportation & Logistics
Tagline/ Slogan
It’s quicker by tube
USP
It is the first underground railway
STP
Segment
Commuters, Medium-Long distance passengers
Target Group
Passenger transportation
Positioning
Transport for London
SWOT Analysis
1. It serves around 270 stations 2. It is the second largest metro system in the world in terms of route miles, after the Shanghai Metro 3. It is the third busiest metro system in Europe, after Moscow and Paris 4. It has a daily ridership of over 3 million approximately 5. One of the largest metro networks in the world with over 400km of Strength tracks
1.Over reliance on business services Weakness 2.Poor physical environment in some areas
1.It’s a major tourism destination 2.Employment opportunities Opportunity 3.Renowned internationally
1.Migration 2.Informal economies e.g. in tourist related activities etc. Threats 3. Better other modes of transportation
Competition
1. Arriva plc 2. First Group plc Competitors 3. The Go-Ahead Group plc
doc_146918492.docx