Description
SWOT ANALYSIS OF LOKMAT
Lokmat
Parent Company
Lokmat Media Ltd
Category
Marathi language daily newspaper
Sector
Newspapers
Tagline/ Slogan
My India My way
USP
Largest selling Marathi daily with 1.6+ million copies per day
STP
Segment
Marathi reading population
Target Group
Common man of Marathi language
Positioning
To make the voice of the common man heard by others
SWOT Analysis
1. Total readership of 23+ million and eleven Marathi editions in Maharastra 2. It isone of the largest Indian daily 3. Entry into magazine sector and Broadcast sector Strength 4. Tie up with journalism colleges
1.No adequate representation in south India Weakness 2. Lokmat needs to innovate to sustain the competition
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further Opportunity 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2. Consolidation in other languages seems to very tough 3.Immediate need to move up the ladder may lead to increase in Threats expenses
Competition
1.Daily Sakal 2.Maharastra Times Competitors 3.Loksatta
doc_272213115.docx
SWOT ANALYSIS OF LOKMAT
Lokmat
Parent Company
Lokmat Media Ltd
Category
Marathi language daily newspaper
Sector
Newspapers
Tagline/ Slogan
My India My way
USP
Largest selling Marathi daily with 1.6+ million copies per day
STP
Segment
Marathi reading population
Target Group
Common man of Marathi language
Positioning
To make the voice of the common man heard by others
SWOT Analysis
1. Total readership of 23+ million and eleven Marathi editions in Maharastra 2. It isone of the largest Indian daily 3. Entry into magazine sector and Broadcast sector Strength 4. Tie up with journalism colleges
1.No adequate representation in south India Weakness 2. Lokmat needs to innovate to sustain the competition
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further Opportunity 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2. Consolidation in other languages seems to very tough 3.Immediate need to move up the ladder may lead to increase in Threats expenses
Competition
1.Daily Sakal 2.Maharastra Times Competitors 3.Loksatta
doc_272213115.docx