Description
SWOT ANALYSIS OF L'OCCITANE
L’Occitane
Parent Company
L’Occitane
Category
Beauty products retail
Sector
Lifestyle and Retail
Tagline/ Slogan
The woman from Occitania (Beauty that retain your tradition)
USP
Authencity and naturalness STP
segmentation
Beauty and status cautious women
Target Group
Middle ,upper class young and adult women
Positioning
Effectiveness and pleasure SWOT Analysis
1. The company has high brand equity as worldwide reference for well being with unique body ,face and home products 2. The company has worldwide presence like France, America, Europe, Asia and middle east 3.It has reliable supply of materials from local vendors that adds value into authencity 4. Its product portfolio includes skin care, fragrances, bath and body Strength products, makeup, men’s products, hair care, soaps
1. Many competitors present in beauty product industry struggling to get high margins globally 2. The company still hasn’t penetrated into the emerging economies Weakness as some global players
1.The beauty product industry continues to expand globally 2.Rising per capita income and access to international markets are increasing spending on discretionary items Opportunity 3.Consumers of beauty products tend to be product loyal
1. Recent economic turmoil had decreased spending on some discretionary items such as perfumes in various countries 2.Personal recommendations weigh more heavily that celebrity marketing so lot of spending on marketing campaigns to gain Threats consumer trust Competition
1.Loreal 2.Kerastase 3.Ales group Competitors 4.Diptyque
doc_721610671.docx
SWOT ANALYSIS OF L'OCCITANE
L’Occitane
Parent Company
L’Occitane
Category
Beauty products retail
Sector
Lifestyle and Retail
Tagline/ Slogan
The woman from Occitania (Beauty that retain your tradition)
USP
Authencity and naturalness STP
segmentation
Beauty and status cautious women
Target Group
Middle ,upper class young and adult women
Positioning
Effectiveness and pleasure SWOT Analysis
1. The company has high brand equity as worldwide reference for well being with unique body ,face and home products 2. The company has worldwide presence like France, America, Europe, Asia and middle east 3.It has reliable supply of materials from local vendors that adds value into authencity 4. Its product portfolio includes skin care, fragrances, bath and body Strength products, makeup, men’s products, hair care, soaps
1. Many competitors present in beauty product industry struggling to get high margins globally 2. The company still hasn’t penetrated into the emerging economies Weakness as some global players
1.The beauty product industry continues to expand globally 2.Rising per capita income and access to international markets are increasing spending on discretionary items Opportunity 3.Consumers of beauty products tend to be product loyal
1. Recent economic turmoil had decreased spending on some discretionary items such as perfumes in various countries 2.Personal recommendations weigh more heavily that celebrity marketing so lot of spending on marketing campaigns to gain Threats consumer trust Competition
1.Loreal 2.Kerastase 3.Ales group Competitors 4.Diptyque
doc_721610671.docx