Description
SWOT ANALYSIS OF LIZ CLAIBORNE
Liz Claiborne
Parent Company
Fifth and Pacific companies Inc
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Endless Possibilities
Good quality materials, comfortable fit, good construction, color USP selection, and clean silhouettes STP
Segment
Clothing, Home and accessories
Target Group
Young working crowd
Positioning
High-end brand SWOT Analysis
1. Geographically diverse business hence lower risk for investors and increases the value of business 2. Strong brand name hence helps increase margin by charging premium prices as customers get high quality from strong brand name 3.Product ranges from classic to trendy, career to casual and urban to suburban at popular to premium price points 4. Customers can buy the products from wherever they choose to shop i.e. upstream and departmental stores, e-commerce website etc. 5. First company founded by a woman listed on Fortune 500 with over 15,000 employees Strength 6.Partenership with Donna Karan to expand its business in menswear
1. Presence is limited to a few stores and counties as compared to leading global apparel brands Weakness 2. Brand recall is less due to limited advertising
1. International expansion especially in Europe will help increase profit 2. different types and quality of product will help in generating more revenue 3.manufacturing products in china where less cost is involved will help company to increase the profit margin 4. US currency appreciation increase profit margin as domestic buyer will purchase foreign goods at cheaper prices 5. Streamlining the operations, increasing innovations by reducing red-tape and increasing communication within organization may help Opportunity in increase cash flow and growth
1. Pressure from competitors lowers the revenue growth 2. Economic downturns affects discretionary products as people don’t spend much and save more Threats 3. Fake imitations/ duplicate products Competition
1. Jones Apparel Group (JNY) 2. Phillips-Van Heusen (PVH) Competitors 3. Polo Ralph Lauren (RL)
doc_400534447.docx
SWOT ANALYSIS OF LIZ CLAIBORNE
Liz Claiborne
Parent Company
Fifth and Pacific companies Inc
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Endless Possibilities
Good quality materials, comfortable fit, good construction, color USP selection, and clean silhouettes STP
Segment
Clothing, Home and accessories
Target Group
Young working crowd
Positioning
High-end brand SWOT Analysis
1. Geographically diverse business hence lower risk for investors and increases the value of business 2. Strong brand name hence helps increase margin by charging premium prices as customers get high quality from strong brand name 3.Product ranges from classic to trendy, career to casual and urban to suburban at popular to premium price points 4. Customers can buy the products from wherever they choose to shop i.e. upstream and departmental stores, e-commerce website etc. 5. First company founded by a woman listed on Fortune 500 with over 15,000 employees Strength 6.Partenership with Donna Karan to expand its business in menswear
1. Presence is limited to a few stores and counties as compared to leading global apparel brands Weakness 2. Brand recall is less due to limited advertising
1. International expansion especially in Europe will help increase profit 2. different types and quality of product will help in generating more revenue 3.manufacturing products in china where less cost is involved will help company to increase the profit margin 4. US currency appreciation increase profit margin as domestic buyer will purchase foreign goods at cheaper prices 5. Streamlining the operations, increasing innovations by reducing red-tape and increasing communication within organization may help Opportunity in increase cash flow and growth
1. Pressure from competitors lowers the revenue growth 2. Economic downturns affects discretionary products as people don’t spend much and save more Threats 3. Fake imitations/ duplicate products Competition
1. Jones Apparel Group (JNY) 2. Phillips-Van Heusen (PVH) Competitors 3. Polo Ralph Lauren (RL)
doc_400534447.docx