Description
SWOT ANALYSIS OF LITTLE TIKES
Little Tikes
Parent Company
MGA Entertainment
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Big Play!
USP
Low tech moulded plastic toys
STP
Segment
Children and kids toys and games
Target Group
Infants and young children
Positioning
A complete toy store for young children
SWOT Analysis
1. Manufacturing and distribution network in USA, Europe and Asia 2. Good online presence on leading e-tailers 3. Focus on marketing and brand building, even on micro blogging site like twitter 4. Popular products like dolls and cars have a high value in terms of Strength brand presence and sales
1. In spite of the huge variety offered, many toys are very similar in nature 2. Promotional offers are mainly for US and European markets, hence Weakness limited market share
1. Introduce promotional offers in emerging market Opportunity 2. New products to be launched more frequently and better marketing
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
1.Mattel, Inc. 2.Smoby Toys Competitors 3.The Step2 Company, LLC
doc_612436898.docx
SWOT ANALYSIS OF LITTLE TIKES
Little Tikes
Parent Company
MGA Entertainment
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Big Play!
USP
Low tech moulded plastic toys
STP
Segment
Children and kids toys and games
Target Group
Infants and young children
Positioning
A complete toy store for young children
SWOT Analysis
1. Manufacturing and distribution network in USA, Europe and Asia 2. Good online presence on leading e-tailers 3. Focus on marketing and brand building, even on micro blogging site like twitter 4. Popular products like dolls and cars have a high value in terms of Strength brand presence and sales
1. In spite of the huge variety offered, many toys are very similar in nature 2. Promotional offers are mainly for US and European markets, hence Weakness limited market share
1. Introduce promotional offers in emerging market Opportunity 2. New products to be launched more frequently and better marketing
1. Intense competition from competitors 2. Fluctuating economic scenarios and unstable currency values Threats 3. Unfavorable govt and political conditions can also affect exports
Competition
1.Mattel, Inc. 2.Smoby Toys Competitors 3.The Step2 Company, LLC
doc_612436898.docx