Description
SWOT ANALYSIS OF LIPTON TEA
Lipton Tea
Parent Company
HUL
Category
Beverage
Sector
Food Products
Tea can do that; Lipton. We can do that; 100% Natural and 100% Tagline/ Slogan Real Tea; Lipton's gets into more hot water than anything
USP
Lipton is the No.1 tea band in the world STP
Segment
People looking to make tea instantly
Target Group
All people in the upper and middle class
Positioning
Healthy tea brand SWOT Analysis
1.Rich taste and flavor 2.Unique aroma 3.Good packaging Strength 4.Good advertising/ brand visibility
Weakness
1. Affected by moisture/storage problem
1.Corporate tie-ups/ hotel tie-ups Opportunity 2.Cheaper packets for rural areas
1.Competing tea brands Threats 2.Preference for people having coffee or other beverages
Competition
1.Society Tea Competitors 2.Tetley Tea
doc_336281681.docx
SWOT ANALYSIS OF LIPTON TEA
Lipton Tea
Parent Company
HUL
Category
Beverage
Sector
Food Products
Tea can do that; Lipton. We can do that; 100% Natural and 100% Tagline/ Slogan Real Tea; Lipton's gets into more hot water than anything
USP
Lipton is the No.1 tea band in the world STP
Segment
People looking to make tea instantly
Target Group
All people in the upper and middle class
Positioning
Healthy tea brand SWOT Analysis
1.Rich taste and flavor 2.Unique aroma 3.Good packaging Strength 4.Good advertising/ brand visibility
Weakness
1. Affected by moisture/storage problem
1.Corporate tie-ups/ hotel tie-ups Opportunity 2.Cheaper packets for rural areas
1.Competing tea brands Threats 2.Preference for people having coffee or other beverages
Competition
1.Society Tea Competitors 2.Tetley Tea
doc_336281681.docx