Description
SWOT ANALYSIS OF LIONEL KIDDIE CITY
Lionel Kiddie City
Parent Company
Lionel Kiddie City
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Toy capital of the world!
USP
Second largest retail toy store in USA at one point of time
STP
Segment
Retail toy store of some of the biggest toy brands
Target Group
Parents and kids
Positioning
The wide range of toys offered something for all kids
SWOT Analysis
1. Brand recall was very high 2. One of the biggest toy retail chains 3. Had a good customer reach Strength 4. Had survived the test of time
1. Shops located in the upscale market 2. Targeted mainly the upper class Weakness 3. Inefficient top management at the point of bankruptcy
1.Target the middle class in the developing economies 2.Can add more product lines to its portfolio Opportunity 3.Attract good top management
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.K.B. Toys Competitors 2.Toys R U
doc_650138399.docx
SWOT ANALYSIS OF LIONEL KIDDIE CITY
Lionel Kiddie City
Parent Company
Lionel Kiddie City
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Toy capital of the world!
USP
Second largest retail toy store in USA at one point of time
STP
Segment
Retail toy store of some of the biggest toy brands
Target Group
Parents and kids
Positioning
The wide range of toys offered something for all kids
SWOT Analysis
1. Brand recall was very high 2. One of the biggest toy retail chains 3. Had a good customer reach Strength 4. Had survived the test of time
1. Shops located in the upscale market 2. Targeted mainly the upper class Weakness 3. Inefficient top management at the point of bankruptcy
1.Target the middle class in the developing economies 2.Can add more product lines to its portfolio Opportunity 3.Attract good top management
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.K.B. Toys Competitors 2.Toys R U
doc_650138399.docx