Description
SWOT ANALYSIS OF LINKEDIN
Linkedin
Parent Company
Linkedin Incorporation
Category
Website- Social Networking for professionals
Sector
Media and Entertainment
Tagline/ Slogan
Relationships matter
USP
Efficient professional networking platform
STP
Segment
Internet utilizing computer users
Target Group
Youth inclined towards internet usage and Business networking
Positioning
Positioned as a social networking and identity service
SWOT Analysis
1. Credibleprofessional accounts 2. Popular brand amongst corporates giving huge potential 3. Features help in effective filtering of searches 4. Detailing of profile is very effective 5. Professionals looking for career growth seem to be an active part 6. Useful, and powerful, tool to promote your brand Strength 7. Highlights your professionalism & trusted professional site
1.Difficult options for communicating directly Weakness 2.Prone to unverified or fake profiles
1. Expanding globally specially in the emerging economies 2.Integrate with IM/Skype to provide better communication Opportunity 3.Integrate with telephone operators to increase reach
1. Government regulations for maintaining privacy 2.New upcoming professional networking websites Threats 3.Fake accounts and hacking instances
Competition
Competitors
1.Facebook
2.Myspace 3. BranchOut
doc_943481941.docx
SWOT ANALYSIS OF LINKEDIN
Parent Company
Linkedin Incorporation
Category
Website- Social Networking for professionals
Sector
Media and Entertainment
Tagline/ Slogan
Relationships matter
USP
Efficient professional networking platform
STP
Segment
Internet utilizing computer users
Target Group
Youth inclined towards internet usage and Business networking
Positioning
Positioned as a social networking and identity service
SWOT Analysis
1. Credibleprofessional accounts 2. Popular brand amongst corporates giving huge potential 3. Features help in effective filtering of searches 4. Detailing of profile is very effective 5. Professionals looking for career growth seem to be an active part 6. Useful, and powerful, tool to promote your brand Strength 7. Highlights your professionalism & trusted professional site
1.Difficult options for communicating directly Weakness 2.Prone to unverified or fake profiles
1. Expanding globally specially in the emerging economies 2.Integrate with IM/Skype to provide better communication Opportunity 3.Integrate with telephone operators to increase reach
1. Government regulations for maintaining privacy 2.New upcoming professional networking websites Threats 3.Fake accounts and hacking instances
Competition
Competitors
1.Facebook
2.Myspace 3. BranchOut
doc_943481941.docx