Description
SWOT ANALYSIS OF LIBERTY GLOBAL

Liberty Global

Parent Company

Merger Liberty Media and UGC (UnitedGlobalCom)

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Connect. Discover. Be Free

Leading international cable operator offering advanced video, USP telephone, and broadband internet services

STP

Serves 20 million customers consisting of advanced video, telephone, Segment and broadband internet services

Target Group

High and medium section of the society

Liberty Global is a leading international company operating in the Positioning Telecommunications and Television industry

SWOT Analysis

1.One of the largest broadband providers outside the United States of America 2. Revenueperformance has been admirable 3. Employees: 21,000 People are a part of the workforce 4. Active in 13 countrieswith a strong presence in Europe 5. Well established corporate identity 6. Efficient logistics 7. One of the first cable operators to introduce digital telephony Strength 8. Solid stock price performance

1.High Capital expenditures involved 2.Disappointing return on equityand Weak operating cash flow and Weakness generally higher debt management riskis a concern

1.Mobile Digital communications Opportunity 2. Demand from emerging market is helping growth

3. Buy Virgin Media to expand and diversify its portfolio 4. Increase ownership in telenet 5. Seize accretive M&A opportunities

1. Greater services by other Cable and Wireless companies 2. 4G mobile deployment has been rapidly accelerating Threats 3. Government regulations play a critical role

Competition

1.Comcast Corporation 2. Cablevision Competitors 3. News Corporation



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