Description
SWOT ANALYSIS OF LG ELECTRONICS
LG Electronics
Parent Company
LG Group
Category
Consumer Electronics
Sector
IT and Technology
Tagline/ Slogan
Life’s Good
Innovative Technologies and Cutting edge Designs; Health (in Indian USP Consumer Durables Market) STP
Mobile Communications, Home Entertainment, Home Appliances, Air Segment Conditioning, and Energy Solutions
Consumer Durables: Currently mass market, efforts are on to shift to a more premium segment Target Group Mobile Phones: Youth/Generation
Positioning
Technology that offers you more and sets you free SWOT Analysis
1. Wide range of products to serve all categories and a strong focus on technology and quality 2. Effective localization of product offerings for growth markets like India, Brazil, China 3. Brand offers sound rational appeal – good product features and good value for money 4. Good after sales service and wide distribution network 5. Subsidiaries enjoy independence in decision making and hence have flexibility in adapting to the local market Strength 6. Sponsorship of sports and entertainment events enhances visibility
7. It has nearly 100,000 employees and is one of the top mobile manufacturers
1. Brand lacks influence in the opinionated segment of early adopters especially in the social media environment Weakness 2. Brand has limited market share compared to market leaders
1. Fast growth of home appliances, electronics goods market in emerging economies 2. Convert improved brand image and awareness in to market share Opportunity 3. Increase the already Wide product portfolio
1. Price war with close Korean competitors like Samsung can disrupt growth in price sensitive markets 2. Highly competitive industry dynamics 3. Stagnant urban demand 4. Instances of false green claims can erode brand value and Threats consumer trust Competition
1. Samsung 2. Sony 3. Panasonic 4. Toshiba Competitors 5. Whirlpool
doc_354791012.docx
SWOT ANALYSIS OF LG ELECTRONICS
LG Electronics
Parent Company
LG Group
Category
Consumer Electronics
Sector
IT and Technology
Tagline/ Slogan
Life’s Good
Innovative Technologies and Cutting edge Designs; Health (in Indian USP Consumer Durables Market) STP
Mobile Communications, Home Entertainment, Home Appliances, Air Segment Conditioning, and Energy Solutions
Consumer Durables: Currently mass market, efforts are on to shift to a more premium segment Target Group Mobile Phones: Youth/Generation
Positioning
Technology that offers you more and sets you free SWOT Analysis
1. Wide range of products to serve all categories and a strong focus on technology and quality 2. Effective localization of product offerings for growth markets like India, Brazil, China 3. Brand offers sound rational appeal – good product features and good value for money 4. Good after sales service and wide distribution network 5. Subsidiaries enjoy independence in decision making and hence have flexibility in adapting to the local market Strength 6. Sponsorship of sports and entertainment events enhances visibility
7. It has nearly 100,000 employees and is one of the top mobile manufacturers
1. Brand lacks influence in the opinionated segment of early adopters especially in the social media environment Weakness 2. Brand has limited market share compared to market leaders
1. Fast growth of home appliances, electronics goods market in emerging economies 2. Convert improved brand image and awareness in to market share Opportunity 3. Increase the already Wide product portfolio
1. Price war with close Korean competitors like Samsung can disrupt growth in price sensitive markets 2. Highly competitive industry dynamics 3. Stagnant urban demand 4. Instances of false green claims can erode brand value and Threats consumer trust Competition
1. Samsung 2. Sony 3. Panasonic 4. Toshiba Competitors 5. Whirlpool
doc_354791012.docx