Description
SWOT ANALYSIS OF LEXUS
Lexus Parent Company Category Sector Tagline/ Slogan Toyota Sports Car, SUV, Sedan, convertibles Automobiles Engineering the impossible; Pursuit of perfection A dedicated luxury vehicle division by Toyota, Lexus has been manufacturing luxurious and most efficient cars delivering maximum power from minimum fuel usage STP Segment Luxury cars for Elite class Targeted towards extremely affluent customers seeking ultimate luxury Positioned as a company continuously seeking perfection through adoption of latest and most innovative technologies SWOT Analysis 1. Extremely prestigious in the luxury segment 2. Stylish and dynamic design which reduces aerodynamic drag providing swift drive 3. Continuous innovation to achieve maximum power from minimum fuel consumption 4. Wide range of diversified product portfolio 5. Strong presence in racing events which builds good customer connect Strength 6. Already forayed into hybrid & concept cars which hold tremendous potential
USP
Target Group
Positioning
1. Limited product portfolio in growing markets 2. Tough competition means limited market share Weakness 3. Limited distribution & service network and spare part availability 1. Accommodating & Expanding automobile market 2. Leverage the early movers advantage in hybrid & concept car segments 3. Acquire newer customers by increasing market penetration 4. More inclination of affluent customers to purchase international brand Opportunity 5. Augmenting the distribution and service network 1. Perceived as a very costly brand which can lead to limited exposure to potential customers 2. Competition from other big automobile giants Threats 3. Product innovations and frugal engineering by competitors Competition 1. Masserati 2. Lamborgini Competitors 3. Ferrari
doc_941109593.docx
SWOT ANALYSIS OF LEXUS
Lexus Parent Company Category Sector Tagline/ Slogan Toyota Sports Car, SUV, Sedan, convertibles Automobiles Engineering the impossible; Pursuit of perfection A dedicated luxury vehicle division by Toyota, Lexus has been manufacturing luxurious and most efficient cars delivering maximum power from minimum fuel usage STP Segment Luxury cars for Elite class Targeted towards extremely affluent customers seeking ultimate luxury Positioned as a company continuously seeking perfection through adoption of latest and most innovative technologies SWOT Analysis 1. Extremely prestigious in the luxury segment 2. Stylish and dynamic design which reduces aerodynamic drag providing swift drive 3. Continuous innovation to achieve maximum power from minimum fuel consumption 4. Wide range of diversified product portfolio 5. Strong presence in racing events which builds good customer connect Strength 6. Already forayed into hybrid & concept cars which hold tremendous potential
USP
Target Group
Positioning
1. Limited product portfolio in growing markets 2. Tough competition means limited market share Weakness 3. Limited distribution & service network and spare part availability 1. Accommodating & Expanding automobile market 2. Leverage the early movers advantage in hybrid & concept car segments 3. Acquire newer customers by increasing market penetration 4. More inclination of affluent customers to purchase international brand Opportunity 5. Augmenting the distribution and service network 1. Perceived as a very costly brand which can lead to limited exposure to potential customers 2. Competition from other big automobile giants Threats 3. Product innovations and frugal engineering by competitors Competition 1. Masserati 2. Lamborgini Competitors 3. Ferrari
doc_941109593.docx