Description
SWOT ANALYSIS OF LEVI STRAUSS
Levi Strauss & Co. (Levi's)
Parent Company
Levi’s Strauss and Co.
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Go Forth; Levis. Original jeans. Original people; A style for every Tagline/ Slogan story; Quality never goes out of style
USP
Oldest Jeans Brand yet modern STP
Segment
Upper class and Upper Middle Class
Target Group
People who want a blend of style and Comfort
Positioning
Outgoing and stylish quality jeans SWOT Analysis
1.Strong Brand Name and popular top-of-the-mind brand 2. Expertise in Jeans Industry 3. Distribution Channels and Global Outsourcing 4.Finance and Access to International Capital 5. Has over 470 self operated stored globally managed by 16000+ employees 6.Levi’s marketing includes retro popular songs in its TVC ad campaigns Strength 7.Over 60 and 25 manufacturing plants in US and abroad respectively
1.High Pressures of Brand Protection Weakness 2. Increasing competition means limited scope for growth
1.Growing casual wear market 2. Low manufacturing and production costs in various international markets Opportunity 3. Increasing acceptability of western wear across the world
1.Fast changing consumer tastes 2.Lack of protection of property rights in some countries like China Threats 3.Increasing Competition and Product Substitution Competition
1.Lee 2.Wrangler 3.Spykar Competitors 4.Tommy Hilfiger
doc_640818485.docx
SWOT ANALYSIS OF LEVI STRAUSS
Levi Strauss & Co. (Levi's)
Parent Company
Levi’s Strauss and Co.
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Go Forth; Levis. Original jeans. Original people; A style for every Tagline/ Slogan story; Quality never goes out of style
USP
Oldest Jeans Brand yet modern STP
Segment
Upper class and Upper Middle Class
Target Group
People who want a blend of style and Comfort
Positioning
Outgoing and stylish quality jeans SWOT Analysis
1.Strong Brand Name and popular top-of-the-mind brand 2. Expertise in Jeans Industry 3. Distribution Channels and Global Outsourcing 4.Finance and Access to International Capital 5. Has over 470 self operated stored globally managed by 16000+ employees 6.Levi’s marketing includes retro popular songs in its TVC ad campaigns Strength 7.Over 60 and 25 manufacturing plants in US and abroad respectively
1.High Pressures of Brand Protection Weakness 2. Increasing competition means limited scope for growth
1.Growing casual wear market 2. Low manufacturing and production costs in various international markets Opportunity 3. Increasing acceptability of western wear across the world
1.Fast changing consumer tastes 2.Lack of protection of property rights in some countries like China Threats 3.Increasing Competition and Product Substitution Competition
1.Lee 2.Wrangler 3.Spykar Competitors 4.Tommy Hilfiger
doc_640818485.docx