Description
SWOT ANALYSIS OF LEROY MERLIN
Leroy Merlin
Parent Company
Leroy Merlin
Category
Home improvement and Garden supplies
Sector
Lifestyle and Retail
Tagline/ Slogan
Do it yourself
USP
For beautiful home STP
Segment
Households looking for home decor
Target Group
Urban upper middle and upper class households
Positioning
Improve living environment SWOT Analysis
1. The company is serving in thirteen countries along with France and established in major cities and town 2. It provides unique self- service and sales assisted service to consumers 3.It became pioneer ,as it was the first company to offer free delivery service 4. It has more than 300 home improvement stores in 13 countries Strength 5. The company has over 50,000 employees
1. Competition means brand loyalty is fluctuating and also limited market share Weakness 2.Getting supplier or outsourcing sometimes affect the margins
Opportunity
1.There are less players In home improvement and garden supplies
sector , so get high margins 2.Along with home improvement company could enter into food and home care segment 3.Customers are becoming more aware about this segment as they want home should be unique and beautiful
1. Lot of foreign players coming into Europe retail sector 2.After economic crisis French consumers have become more careful Threats about spending over items like home improvement Competition
1.Home Depot 2.Lowe 3.Ace Competitors 4.True value
doc_154414528.docx
SWOT ANALYSIS OF LEROY MERLIN
Leroy Merlin
Parent Company
Leroy Merlin
Category
Home improvement and Garden supplies
Sector
Lifestyle and Retail
Tagline/ Slogan
Do it yourself
USP
For beautiful home STP
Segment
Households looking for home decor
Target Group
Urban upper middle and upper class households
Positioning
Improve living environment SWOT Analysis
1. The company is serving in thirteen countries along with France and established in major cities and town 2. It provides unique self- service and sales assisted service to consumers 3.It became pioneer ,as it was the first company to offer free delivery service 4. It has more than 300 home improvement stores in 13 countries Strength 5. The company has over 50,000 employees
1. Competition means brand loyalty is fluctuating and also limited market share Weakness 2.Getting supplier or outsourcing sometimes affect the margins
Opportunity
1.There are less players In home improvement and garden supplies
sector , so get high margins 2.Along with home improvement company could enter into food and home care segment 3.Customers are becoming more aware about this segment as they want home should be unique and beautiful
1. Lot of foreign players coming into Europe retail sector 2.After economic crisis French consumers have become more careful Threats about spending over items like home improvement Competition
1.Home Depot 2.Lowe 3.Ace Competitors 4.True value
doc_154414528.docx