Description
SWOT ANALYSIS OF LEON
León
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
-
Leon Beer is the product of the first brewery in Cyprus founded in USP 1937. STP
Segment
Individuals seeking a beverage
Target Group
Upper middle class individuals
It is an All Malt beer as only malt, hops and yeast are used in its Positioning production. SWOT Analysis
1. Low Calorie beer. 2. The scent is rather unusual, but lively and a pale amber in the glass. 3. It is priced lower than its competitors 4. Good distribution network owing to parent brand Strength 5. Good legacy and high product quality
1. Limited brand awareness and recall globally Weakness 2. The market share is less owing to intense competition
1.Current trend for a vast majority, especially women,is to be in Opportunity shape 2. Beer drinkers are Brand-loyal.
3.Powerful Advertising strategies.
1. Strong competition from other light beers. Threats 2.Overall decline in the Beer market in the past two years. Competition
1.Corona Lite Competitors 2.Bohemia
doc_195029484.docx
SWOT ANALYSIS OF LEON
León
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food & Beverages
Tagline/ Slogan
-
Leon Beer is the product of the first brewery in Cyprus founded in USP 1937. STP
Segment
Individuals seeking a beverage
Target Group
Upper middle class individuals
It is an All Malt beer as only malt, hops and yeast are used in its Positioning production. SWOT Analysis
1. Low Calorie beer. 2. The scent is rather unusual, but lively and a pale amber in the glass. 3. It is priced lower than its competitors 4. Good distribution network owing to parent brand Strength 5. Good legacy and high product quality
1. Limited brand awareness and recall globally Weakness 2. The market share is less owing to intense competition
1.Current trend for a vast majority, especially women,is to be in Opportunity shape 2. Beer drinkers are Brand-loyal.
3.Powerful Advertising strategies.
1. Strong competition from other light beers. Threats 2.Overall decline in the Beer market in the past two years. Competition
1.Corona Lite Competitors 2.Bohemia
doc_195029484.docx