Description
SWOT ANALYSIS OF LEMON MOBILES
Lava Mobile Parent Company Category Sector Tagline/ Slogan USP Lava Mobile Mobile phone Handsets Telecommunication Power in Your Hands; Life Gungunaaye Moderate functions at low price STP Segment Target Group Low-Medium range Basic Phones market Low income consumers, Tier-2 cities, Villages Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone SWOT 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run 1.After-sales customer service not as developed as leading brands 2.Many consumers in this group still trust Nokia 1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available 3.Can be used as simple second phones 1.Threat from low price well known brands
Positioning
Strength
Weakness
Opportunity Threats
2.Other lower end phones brands Competition 1.Nokia Low-end Dual SIM phones 2.Maxx phones 3.Samsung Guru Series 4.Micromax 5.Lemon mobiles
Competitors
doc_782789064.docx
SWOT ANALYSIS OF LEMON MOBILES
Lava Mobile Parent Company Category Sector Tagline/ Slogan USP Lava Mobile Mobile phone Handsets Telecommunication Power in Your Hands; Life Gungunaaye Moderate functions at low price STP Segment Target Group Low-Medium range Basic Phones market Low income consumers, Tier-2 cities, Villages Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone SWOT 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run 1.After-sales customer service not as developed as leading brands 2.Many consumers in this group still trust Nokia 1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available 3.Can be used as simple second phones 1.Threat from low price well known brands
Positioning
Strength
Weakness
Opportunity Threats
2.Other lower end phones brands Competition 1.Nokia Low-end Dual SIM phones 2.Maxx phones 3.Samsung Guru Series 4.Micromax 5.Lemon mobiles
Competitors
doc_782789064.docx